by Ekrem Duman | Jun 18, 2026 | Marketing, Marketing Analytics
⚡ TL;DRAttribution models determine which marketing touchpoints get credit for conversions. No single model is correct — each illuminates different aspects of the customer journey. Choose based on your sales cycle, channel mix, and data maturity. Key...
by Ekrem Duman | Jun 18, 2026 | Marketing, Pricing Psychology
⚡ TL;DRPrice framing changes how consumers perceive value without changing the actual price. Techniques like loss framing, mental accounting, and reference price manipulation are grounded in prospect theory and consistently influence purchase decisions across...
by Ekrem Duman | Jun 18, 2026 | Marketing, Pricing Psychology
⚡ TL;DRPricing psychology leverages cognitive biases to influence purchase decisions. The 12 strategies in this guide — from charm pricing to the decoy effect — are backed by decades of behavioural economics research and used by the world’s most profitable...
by Claire Morgan | Jun 17, 2026 | Hr, Marketing
Executive Summary: The Co-Authorship Revolution What is the primary shift in luxury branding for 2026? Brands are moving from a top-down “aspirational” model to a horizontal “co-authored” narrative. Gen Z consumers no longer want to buy a...
by Ekrem Duman | Jun 17, 2026 | Content Marketing, Marketing
Executive Q&A Summary: What is the “AI content trust gap”? The share of consumers who say heavy AI use would decrease their trust in a favorite brand has doubled in a year — from 20% in 2025 to 40% in 2026 — even as more marketing content is produced...
by Ekrem Duman | Jun 16, 2026 | Brand Ambassadors, Marketing
⚡ TL;DREmployees can be a brand’s most credible ambassadors, because audiences trust the people who actually work somewhere more than the company’s own marketing. But employee advocacy only works when it is genuine, which means it must be earned through a...
