by Ekrem Duman | Aug 1, 2026 | Marketing, Marketing News
Last Updated: August 1, 2026 Meta grew advertising revenue 27% year-over-year to $59.4 billion in the second quarter of 2026. Amazon’s ad segment hit $19.8 billion, up 26%, powered in large part by live sports. Both numbers should have sent both stocks higher....
by Ekrem Duman | Jul 27, 2026 | Marketing
⚡ TL;DRMarketing organizations are pouring unprecedented sums into AI — Meta alone has committed roughly $600 billion to US AI infrastructure — while a National Bureau of Economic Research study of nearly 6,000 executives found most report minimal operational impact...
by Ekrem Duman | Jul 25, 2026 | Marketing, Marketing News
Search marketing built two decades of practice on a simple premise: rank high, earn the click, convert the visitor. That premise is breaking down in real time. Google’s AI Overviews and the broader shift toward AI-driven search are rewriting how information...
by Ekrem Duman | Jul 23, 2026 | Marketing
⚡ TL;DRAnswer Engine Optimization (AEO) has become the defining marketing priority of 2026 as zero-click searches and Google AI Overviews reshape how brands earn visibility. Marketers are shifting budgets from click-based SEO toward getting cited inside AI-generated...
by Ekrem Duman | Jul 6, 2026 | Content Marketing, Marketing
⚡ TL;DRA content audit is a systematic review of everything you have published to decide what to keep, update, merge, or remove. It works because most sites are held back by outdated and thin pages that drag down authority. Auditing and refreshing existing content...
by Ekrem Duman | Jul 6, 2026 | Content Marketing, Marketing
⚡ TL;DRVideo content marketing uses video to educate, build trust, and convert across the buyer journey. It works because video conveys emotion and complexity faster than text and dominates attention on social platforms. The winning approach is not chasing viral clips...
