An independent look at Metricool’s Free, Starter, Advanced and Custom plans as of October 2026, with brand limits, add-on costs, reporting strengths, inbox gaps and a pilot checklist.
Marketing · Topic
Social Media
Social media marketing guides covering LinkedIn, Instagram, TikTok, X (Twitter), YouTube Shorts, organic social strategy, community building, creator economy, social commerce, influencer partnerships, and measuring social ROI. For social media managers, community managers, creators, and marketing teams building owned audience.
- 61 guides
- 7 subtopics
- Updated Oct 29, 2026
Latest in Social Media
Sprinklr review: pricing, features and who it fits in 2026
An independent Sprinklr review for marketing and finance leads: what the Social, Service, Insights and Marketing suites do, why there is no public price list in 2026, what users say, and how to run a pilot.
Buffer review 2026: pricing, limits and who it fits
An independent look at Buffer in October 2026: what Free, Essentials and Team cost per channel, what the inbox, analytics and API cover, and which teams should choose another tool.
Sprout Social Review: Plans, Seat Costs and Who It Fits
An independent Sprout Social review covering October 2026 per-seat plan prices, add-ons, Trellis AI credits, network coverage, user ratings and a 30-day trial checklist for buyers.
Hootsuite review: plans, prices and who it fits in 2026
An independent Hootsuite review for October 2026: plans from $99 per user per month, what each tier unlocks, Social OS and Wisdom AI, network limits, user ratings and a 14-day pilot checklist.
Threads Marketing Strategy for B2B Brands in 2026
Meta reports 500 million monthly users on Threads and has opened ads worldwide. This guide covers formats, tags, API and scheduling support, links, analytics, X comparison and a 30/60/90 day test plan.
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WhatsApp Business Marketing in 2026: Pricing, Rules and Setup
How to plan WhatsApp Business marketing in late 2026: which product to use, how per-message pricing changed on October 1, what opt-in requires, and how ads, AI agents and measurement fit together.
Meta Ads guide for 2026: Plan, run and measure campaigns
How to plan, fund and measure Meta advertising in 2026: Advantage+ objectives, Pixel and Conversions API setup, attribution windows, bidding, lead ads, AI disclosure rules and incrementality testing.
Facebook Marketing Strategy for Businesses in 2026
A practical guide to Facebook for business in 2026: which surface to use, what organic reach to expect, how the new link cap and Meta One plans work, and how to measure results.
Instagram Marketing Strategy: A 2026 Plan for B2B and Consumer Brands
A practical Instagram plan for B2B and consumer businesses: which formats to use, how often to post, how search, DMs, creators and Insights fit, and what Meta changed in 2026, including the Meta One link rules.
Meta Ordered to Pay $25 Billion in New Mexico Privacy Case, October 21, 2026: Notes for Law
A New Mexico judge ordered Meta to pay $25 billion after a jury found more than 43 million consumer-protection violations tied to data-privacy statements. Meta plans to appeal.
Meta’s New Commercial Terms Drop the Word ‘Train’: What Site Owners and Advertisers Should Do Before October 30
Meta removed ‘train’ from its commercial terms before Oct 30. Here is what is confirmed, what publishers still dispute, and what to do now.