JCDecaux gives cities free bus shelters for the right to sell the ads on them — building a global leader. Inside the street-furniture model and digital out-of-home.
Startup · Topic
Media, Telecom & Advertising
Expert guides, analysis and tool comparisons on Media, Telecom & Advertising from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Aug 11, 2026
Latest in Media, Telecom & Advertising
All guides
Iliad and Free: Xavier Niel’s Telecom Disruption
Free smashed France’s cosy mobile market with €2 plans and grew into a European giant. Inside Xavier Niel’s disruption and the challenger’s playbook.
Vivendi: The Conglomerate That Broke Itself Apart
Vivendi shattered its media empire into four listed companies to unlock hidden value. Inside the conglomerate discount and value-unlocking break-ups.
Publicis: Reinventing Advertising Through Data
Publicis bet on data and overtook bigger rivals to become the world’s top ad company. Inside reinventing advertising through data and acquisitions.
Orange: The Telecom Incumbent and Growth in Africa
Orange runs the networks that connect France and much of Africa. Inside the telecom incumbent model, capital intensity and Orange Money’s growth.