How Cassina bridged design heritage and innovation, producing both new pieces and licensed reproductions of design masterpieces.
Startup · Topic
Design & Furniture
Expert guides, analysis and tool comparisons on Design & Furniture from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Aug 13, 2026
Latest in Design & Furniture
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Flos: How Italy Turned Lighting into Design Art
How Flos made light itself a canvas for iconic design, turning lamps into sculptural art through legendary collaborations.
B&B Italia: Where Furniture Manufacturing Became Science
How B&B Italia fused pioneering manufacturing technology with design excellence to lead high-end contemporary furniture globally.
Alessi: Turning Everyday Objects into Design Icons
How Alessi turned kettles, corkscrews, and trays into collectible design icons by treating everyday objects as art.
Kartell: How Italy Made Plastic a Luxury Design Material
How Kartell turned injection-molded plastic into iconic, collectible design through material innovation and star designer collaborations.