When a principal may lawfully set prices, why sham agency fails the risk test, and how franchise systems differ — with the dual-role platform problem.
Law · Topic
Vertical Agreements
Expert guides, analysis and tool comparisons on Vertical Agreements from the kurums.com Law desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Aug 26, 2026
Latest in Vertical Agreements
Online Sales Restrictions and Platform Bans: What Brands Can Still Control
Marketplace bans, dual pricing, price-comparison rules and parity clauses: what suppliers may still control online after the 2022 reforms.
Selective and Exclusive Distribution: What Suppliers Can Legally Control
Metro criteria, Coty’s luxury doctrine and the active/passive rule: how to build distribution networks that protect brands without partitioning markets.
The Vertical Block Exemption: What Distribution Agreements Are Automatically Safe?
Share thresholds, hardcore restrictions and the 2022 reforms: how the vertical safe harbour works, what it permits, and what happens when you outgrow it.
Resale Price Maintenance: Why Setting Your Dealers’ Prices Is So Dangerous
Minimum prices, MAP policies and algorithmic policing: why RPM draws fines at any market share — and how to run a pricing program that survives scrutiny.
All guides
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