The form in which a crop leaves the farm decides who gets rich from it.
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Jollibee, Universal Robina, Monde Nissin, Century Pacific and the coconut industry.
The form in which a crop leaves the farm decides who gets rich from it.
In commodity processing, procurement is the strategy. Advertising is a rounding error.
Excellence in one business does not validate a bet in another. It just funds it.
Everything about the product flexes. The price, fixed by the coin in a pocket, does not.
Taste is local. Operations are universal. Winning required being better at one and equal at the other.
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