The land, the climate and the grapes are all there. The branding, the pricing power and the consumer perception are not.
Startup · Topic
Expert guides, analysis and tool comparisons on Spain Food, Drink & Agrifood from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
The land, the climate and the grapes are all there. The branding, the pricing power and the consumer perception are not.
A plastic-covered landscape visible from orbit, feeding northern Europe through the winter, in one of the driest regions on the continent.
One industry competes on cost per kilo against global producers. The other sells three-year-cured ham at luxury prices. They share only the species.
Trees cannot respond to price within a season. That single fact explains the most violent commodity cycle in modern Spanish agriculture.
No loyalty card, no promotions, a narrow assortment and its own brands everywhere — and the best margins in global grocery.