Coffee is cheap and everywhere in Vietnam; the fight between Highlands, Trung Nguyên and Phúc Long is about rent, brand and who pays for a seat.
Startup · Topic
Vietnam Retail & Consumer
Expert guides, analysis and tool comparisons on Vietnam Retail & Consumer from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Sep 13, 2026
Latest in Vietnam Retail & Consumer
Sabeco: The $4.8 Billion Beer Deal and What ThaiBev Actually Bought
ThaiBev paid $4.8 billion for a real national brand at the top of the cycle, weeks before the Vietnamese beer market stopped growing.
Mobile World: The Phone Retailer That Tried to Sell Groceries
Vietnam’s biggest retailer perfected the phone store, then spent nine years and a small fortune learning that groceries are not phones.
Vinamilk: How a Dairy Company Became Vietnam’s Best-Run State Asset
A state-controlled dairy company with multinational margins, thirty years under one CEO, and foreign shareholders waiting for the state to sell.
Masan Group: Fish Sauce, Supermarkets and the Bet on Every Vietnamese Kitchen
Masan built the brands first, bought the shops second, and is still paying for the logic that connects them.
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