Subaru built one of the industry’s most loyal brands on boxer engines, AWD and rally heritage.
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Automotive Giants
Expert guides, analysis and tool comparisons on Automotive Giants from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Jul 22, 2026
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Mazda: How a Small Automaker Survives on Distinctiveness
Mazda competes on distinctiveness — the rotary engine, SKYACTIV and the beloved MX-5 Miata.
Nissan, Ghosn and the Alliance That Shook the Auto World
Nissan’s revival, the Ghosn drama and alliance tensions make it the auto industry’s great corporate saga.
Honda: The Engine Obsession Behind a Global Empire
Honda built a global empire on engine mastery, racing DNA and fierce independence.
Toyota and the Production System That Changed Manufacturing
Toyota built the world’s most influential manufacturing system — lean, just-in-time and kaizen.