A trust layer for business software — free, and earned
Kurums badges tell you a brand has passed independent editorial review against published criteria. No brand can buy a badge. Money buys visibility — never a verdict.
Three badge tiers
Each tier is a stricter level of the one before it. A brand earns the tier its review supports — nothing is skipped, nothing is sold.
Kurums Verified
The brand is real, operating, and meets baseline legitimacy standards. Broad, foundational coverage.
Kurums Recommends
Passed a documented review and confirmed by a second reviewer. Evidence-backed recommendation in a defined category.
Kurums Top Pick
Ranked at the top of its category in comparative review. Capped to one per category each year — genuine scarcity.
The rule that governs everything
Money buys visibility, never a verdict. A brand that pays us nothing can be a Top Pick; a brand that pays us the most can be merely Verified. That gap is the entire point — it's what makes the badge worth trusting.
How the program works
Every review is conducted against published criteria and — for Recommends and Top Pick — confirmed by a second reviewer before it goes live. Badges carry the year they were reviewed and are re-checked annually.
