How Coolblue, Adyen, Picnic and Mollie’s founders built a new generation of Dutch companies with outside capital, shared leadership and export from day one.
Startup · Topic
E-Commerce Company Stories
Expert guides, analysis and tool comparisons on E-Commerce Company Stories from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 35 guides
- Updated Oct 20, 2026
- Browse all 35 ↓
Latest in E-Commerce Company Stories
bol and Coolblue: Can Dutch E-Commerce Hold Off Amazon, Temu and Shein?
bol and Coolblue still lead Dutch e-commerce, but Amazon’s €1.4bn plan and Temu’s rise test them. 2025 results, the shelved IPOs and the EU parcel levy explained.
Tobi Lütke: The German Immigrant Who Built and Kept Control of Canada’s Most Valuable Company
From snowboards in Ottawa to US$11.6bn in revenue: how Tobi Lütke runs Shopify with a founder share, blunt memos and an AI-first mandate, and why he divides Canada.
Shopify: How an Ottawa Snowboard Shop Became a US$200bn Commerce Platform
From Tobi Lütke’s snowboard shop to US$11.6bn of revenue: Shopify’s pandemic boom, 2022 reset, logistics exit, AI strategy and its 2025 move to Nasdaq.
Farfetch: How Portugal’s Biggest Tech Success Became Its Biggest Failure
A marketplace that solved a real problem, then abandoned the model that made it work. How Farfetch went from IPO to fire sale in five years.
KKday and Pinkoi: Building the Hard Side of the Marketplace
Marketplaces look like demand problems and are almost always supply problems.
All 35 guides at a glance
- Pieter Zwart, Pieter van der Does and the New Generation of Dutch Founders
- bol and Coolblue: Can Dutch E-Commerce Hold Off Amazon, Temu and Shein?
- Tobi Lütke: The German Immigrant Who Built and Kept Control of Canada’s Most Valuable Company
- Shopify: How an Ottawa Snowboard Shop Became a US$200bn Commerce Platform
- Farfetch: How Portugal’s Biggest Tech Success Became Its Biggest Failure
- KKday and Pinkoi: Building the Hard Side of the Marketplace
- 91APP: Helping Brands Escape the Marketplace
- Americanas: The R$43 Billion Collapse That Rewrote Brazilian Governance
- Mercado Livre: The Infrastructure Empire That Won Latin America
- Magalu: The Store That Digitized Itself Into a Legend — and Through a Storm
- B2B E-Commerce: Digitizing Nigeria’s Supply Chains
- Delivery and Logistics: Solving Nigeria’s Last Mile
- Konga: Nigeria’s Homegrown E-Commerce Contender
- Jumia: The Rise and Reset of Africa’s Amazon
- Zalando and Delivery Hero: What European Platform Economics Really Look Like
- Ocado Group: The Grocer That Became a Robotics Platform
- Sea Group: How Garena, Shopee and a Brutal Reset Built Southeast Asia’s Internet Giant
- How Australian Retailers Survived Amazon: JB Hi-Fi, Harvey Norman and Distance
- Malls, E-commerce and the Future of Gulf Retail
- Mercari: Japan’s Flagship Startup Success
- Rakuten: The Anti-Amazon Marketplace Empire
- Nykaa: Building a Profitable Consumer Business in India
- Flipkart vs Amazon: The Battle for Indian E-Commerce
- Shein, TikTok, Temu: The Chinese App Export Playbook
- Colin Huang: The Reclusive Founder Who Shook Alibaba
- Live Commerce: How China Turned Shopping Into a Show
- Temu vs Amazon: The Factory-Direct Challenger
- Alibaba: From a Hangzhou Apartment to a Commerce Empire
- Alibaba vs Pinduoduo: The Battle for Chinese E-Commerce
- Shein: The Data Machine Behind Ultra-Fast Fashion
- Meituan: The Super-App of Everyday Services
- JD.com: The Amazon of China Built on Logistics
- Pinduoduo and Temu: The Rise of Value E-Commerce
- Alibaba: How a Teacher Built China’s E-Commerce Empire
- Amazon – Everything Store – Built on Everything Else
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All guides
91APP: Helping Brands Escape the Marketplace
Every brand on a marketplace eventually wants its own channel — and a local software company built the tools.
Americanas: The R$43 Billion Collapse That Rewrote Brazilian Governance
A century of retail royalty, years of invisible leverage, seventeen days to judicial recovery — governance’s Brazilian syllabus.
Mercado Livre: The Infrastructure Empire That Won Latin America
Twenty-five years of building what the region lacked — the commerce-fintech-logistics stack that rules Latin retail.
Magalu: The Store That Digitized Itself Into a Legend — and Through a Storm
Emerging-market retail’s digitization playbook — written in Franca, tested by Selic.
B2B E-Commerce: Digitizing Nigeria’s Supply Chains
How B2B platforms like TradeDepot digitize distribution for informal retailers.
Delivery and Logistics: Solving Nigeria’s Last Mile
How logistics startups tackle addressing, traffic, and last-mile delivery in Nigeria.