How to protect a brand on X: sensitivity settings, keyword and author exclusion lists, third-party verification, a reply moderation matrix and a crisis protocol.
Marketing · Topic
X (Twitter)
X for business: API pricing, ad products, creator and brand-safety changes that affect how teams publish and report.
- 5 guides
- Updated Oct 7, 2026
Latest in X (Twitter)
X Marketing Strategy for B2B: Formats, Cadence and Measurement
A working X plan for B2B teams: who should post, which formats earn engagement, how to handle links and long-form after the 2026 algorithm and API changes, and what to measure.
X Premium for Business: Tiers, Prices and Whether It Pays Off
What X’s individual and business subscription tiers cost in October 2026, what the gold checkmark and affiliate badges do, and how to decide whether verification earns its fee.
X Ads Guide for Business: Objectives, Formats, Bidding and Tracking
How X Ads campaigns work in 2026: objectives, formats, targeting, the second-price auction, the new Lead Generation API and server-side conversion tracking.
X API Pricing Explained: What Marketers Pay Per Post and Read
X now bills API access per action: $0.015 per post, $0.20 per link post and $0.005 per post read. Here is what that means for scheduling, listening and tool contracts.
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