How Illy built a premium global coffee brand through obsessive focus on a single blend and pioneering espresso science.
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Food, Wine & Coffee
Expert guides, analysis and tool comparisons on Food, Wine & Coffee from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Aug 12, 2026
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Campari: From One Bitter Recipe to a Global Spirits Empire
How a single bitter aperitif recipe from 1860 became a global spirits empire owning Aperol, SKYY Vodka, and Wild Turkey.
Lavazza: How Turin Blended Its Way to Global Coffee Fame
How Lavazza pioneered coffee blending and exported Italian espresso culture to become a global family-owned coffee icon.
Barilla: How Parma Built the World’s Largest Pasta Brand
How a small Parma bakery became the world’s largest pasta brand by turning a commodity into an emotional, globally trusted name.
Ferrero: The Secretive Family Empire Behind Nutella
How the secretive Ferrero family built a global empire behind Nutella, Kinder, and Ferrero Rocher without ever going public.