by Ekrem Duman | Jun 18, 2026 | Marketing, Marketing Analytics
⚡ TL;DRAttribution models determine which marketing touchpoints get credit for conversions. No single model is correct — each illuminates different aspects of the customer journey. Choose based on your sales cycle, channel mix, and data maturity. Key...
by Ekrem Duman | Jun 6, 2026 | Marketing, Marketing Analytics
⚡ TL;DRMarketing analytics is the practice of measuring, analyzing, and interpreting marketing data to understand performance and make better decisions. It spans metrics across every channel — content, SEO, social, email, advertising — connected to business outcomes...
by Ekrem Duman | Apr 29, 2024 | Marketing, Marketing Analytics
Intonation analysis is a technique increasingly used in customer relations centers to deduce the emotional state of customers from the tone of their voice. Although advisors have long been practicing this analysis intuitively, technological advances now make it...
