Shared language lowers the cost of entering a market. It has never beaten a competitor who arrived with cheaper money.
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Expert guides, analysis and tool comparisons on Portugal Global Expansion & Lusophone Trade from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
Shared language lowers the cost of entering a market. It has never beaten a competitor who arrived with cheaper money.
Every country debates foreign investment in the abstract. Portugal ran the experiment under conditions that gave it almost no bargaining power.
A market twenty times larger with no language barrier, and a European base with a familiar language. The same relationship viewed from two directions.
Five years frozen, US$4.5bn spent building nothing, and now the largest project in the Lusophone world is live again.
A decade of exceptional returns, a currency collapse, and receivables that were valid and uncollectable. The lesson in commodity-linked market concentration.