What it takes to win India’s consumer market: deep localisation, value design, trust-building and reaching beyond the metros.
Startup · Topic
Consumer Internet & E-Commerce
Expert guides, analysis and tool comparisons on Consumer Internet & E-Commerce from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Jul 21, 2026
Latest in Consumer Internet & E-Commerce
Cash Burn vs Profitability: India’s Startup Reckoning
Why Indian startups burned vast capital chasing growth, why it faced a reckoning, and what efficient growth means now.
Nykaa: Building a Profitable Consumer Business in India
How Nykaa built a profitable beauty retailer through category focus, curation and discipline — an alternative to cash-burning growth.
Zomato and Swiggy: The Economics of Food Delivery
How Zomato and Swiggy built India’s food-delivery duopoly and chased profitability in a famously cash-burning business.
Flipkart vs Amazon: The Battle for Indian E-Commerce
How Flipkart and Amazon fight for India’s contested e-commerce market through localisation, logistics and deep capital.
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