by Ekrem Duman | Jul 21, 2026 | Consumer Internet & E-Commerce, India Company Stories
⚡ TL;DRWinning India’s consumers requires understanding a market defined by price sensitivity, diversity, trust barriers and rapid digital adoption. The companies that succeed localise deeply, build trust patiently, design for value, and reach beyond the...
by Ekrem Duman | Jul 21, 2026 | Consumer Internet & E-Commerce, India Company Stories
⚡ TL;DRIndian consumer-internet companies became infamous for burning vast amounts of capital chasing growth, on the theory that scale would eventually yield profit. As funding tightened, that assumption was tested, forcing a reckoning between growth and...
by Ekrem Duman | Jul 21, 2026 | Consumer Internet & E-Commerce, India Company Stories
⚡ TL;DRNykaa stood out in India’s startup landscape by building a beauty and fashion retailer that actually made money, combining online and physical retail with a curated, brand-led approach. Its founder-led, profitability-focused path offers a contrast...
by Ekrem Duman | Jul 21, 2026 | Consumer Internet & E-Commerce, India Company Stories
⚡ TL;DRZomato and Swiggy built India’s food-delivery duopoly, then expanded into quick commerce and beyond, chasing profitability in a business famous for burning cash. Their story explains the brutal unit economics of food delivery and how the winners are...
by Ekrem Duman | Jul 21, 2026 | Consumer Internet & E-Commerce, India Company Stories
⚡ TL;DRFlipkart pioneered Indian e-commerce and, after being acquired by Walmart, went head-to-head with Amazon in one of the world’s most contested online-retail markets. Their battle is a case study in localisation, logistics and the enormous cost of...
