Türkiye is a two-platform market with a long tail. Who owns Trendyol and Hepsiburada, how big they are, what each venue suits, and what a seller needs to know about instalments, mobile and e-export.
Startup · Topic
Marketplaces by Country
Expert guides, analysis and tool comparisons on Marketplaces by Country from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 9 guides
- Updated Nov 14, 2026
- Browse all 9 ↓
Latest in Marketplaces by Country
Europe’s Online Marketplaces Reviewed: Amazon, Allegro, bol, Zalando, Otto, Cdiscount and the Cross-Border Challengers
Which European marketplace fits which seller: reach by country, category strengths, what each expects from sellers, and the VAT, product-safety and customs rules that apply to all of them.
Top Online Marketplaces by Country (2026): Who Leads Where, and What It Means for Sellers
A country-by-country map of the marketplaces shoppers actually use, the ten largest platforms by GMV, and a region-by-region reading for sellers planning where to list.
How to Become a TikTok Shop Affiliate: A Creator’s Guide to Commission Income
Everything creators need to become a TikTok Shop affiliate — eligibility, choosing products, the sample request system, content that converts, and payouts.
TikTok Shop Affiliate Program: A Seller’s Guide to Creator-Driven Sales
A seller’s guide to the TikTok Shop Affiliate program — how it works, open vs targeted plans, commission strategy, and recruiting creators profitably.
TikTok Shop Policy and Compliance: Keep Your Store Open and Visible
Everything sellers need to stay compliant on TikTok Shop — prohibited products, listing and IP rules, conduct standards, and effective appeals.
All 9 guides at a glance
- Türkiye’s Online Marketplaces Reviewed: Trendyol, Hepsiburada, Amazon, n11 and the Rest (2026)
- Europe’s Online Marketplaces Reviewed: Amazon, Allegro, bol, Zalando, Otto, Cdiscount and the Cross-Border Challengers
- Top Online Marketplaces by Country (2026): Who Leads Where, and What It Means for Sellers
- How to Become a TikTok Shop Affiliate: A Creator’s Guide to Commission Income
- TikTok Shop Affiliate Program: A Seller’s Guide to Creator-Driven Sales
- TikTok Shop Policy and Compliance: Keep Your Store Open and Visible
- TikTok Shop Fees and Margins Explained: Price Products That Stay Profitable
- TikTok Shop Seller Center: The Complete Dashboard Guide
- How TikTok Shop Works: A Complete Setup Guide for New Sellers
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TikTok Shop Fees and Margins Explained: Price Products That Stay Profitable
Break down every TikTok Shop cost — commission, processing, promotions, and returns — and learn to calculate a true take rate and price for profit.
TikTok Shop Seller Center: The Complete Dashboard Guide
A module-by-module tour of TikTok Shop Seller Center, the metrics that drive visibility, and the settings new sellers overlook.
How TikTok Shop Works: A Complete Setup Guide for New Sellers
A complete walkthrough of how TikTok Shop works — eligibility, Seller Center setup, product listing, fulfillment, and the fee and payout structure.