KPIs & Metrics
If you can't measure it, you can't manage it. Build the right KPI framework to drive performance and accountability.
What Are KPIs & Metrics?
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate how successfully a person, team, or organization meets its objectives. Business metrics are the broader data points that monitor operational and financial health.
Core KPI Categories
MRR, ARR, revenue growth rate, ARPU, and customer lifetime value.
EBITDA margin, gross margin, operating leverage, and contribution margin.
Asset turnover, inventory days, DSO, and payroll-to-revenue ratio.
Churn rate, NRR, LTV:CAC ratio, and expansion revenue.
Objectives and Key Results β goal-setting used by Google and Netflix.
Executive dashboards, CFO dashboards, and business intelligence.
Related Topics
Featured KPIs & Metrics Guide
Our most comprehensive KPI guide this month π SaaS Metrics
Explore the 5 Pillars of KPIs & Metrics
Twenty-five in-depth guides organized into five core areas β from profitability and liquidity to efficiency, valuation, and cash flow. Each pillar builds the framework finance leaders use to measure and manage performance.
Latest KPIs & Metrics Articles
How Do You Audit Third Parties and Vendors?
A practical guide to third-party and vendor audits β why outsourced risk does not disappear, how to assess vendors, the role of SOC reports, and how to manage supply chain risk.
How Do You Audit AI and Emerging Technology?
A forward-looking guide to auditing AI and emerging technology β the new risks, the controls that matter, and how the audit function must evolve to provide assurance over algorithms.
What Is an Operational Audit and How Does It Add Value?
A guide to operational audits β how they differ from compliance and financial audits, what they evaluate, the process, and how they turn assurance into genuine business improvement.
What Is Continuous Auditing and Continuous Monitoring?
A guide to continuous auditing and continuous monitoring β how automation shifts assurance from periodic snapshots to near real-time, the difference between the two, and how to implement them.
What Is a Compliance Audit and How Do You Pass One?
A practical guide to compliance audits β what they check, the different types, how the process works, and how to prepare so your organization passes with confidence.
What Is a Cybersecurity Audit and How Does It Work?
A practical guide to cybersecurity audits β what they cover, the frameworks they use, the process, and how they fit into the broader assurance picture for a modern company.
What Are IT General Controls and Why Do Auditors Test Them?
A clear guide to IT general controls (ITGC) β the four control domains, why they are foundational to financial reporting reliability, and how auditors test them.
What Are the Red Flags of Financial Statement Fraud?
A guide to detecting financial statement fraud β the schemes, the analytical and behavioral red flags, and the detection techniques that expose manipulated numbers.
How Do You Build an Effective Anti-Fraud Program?
A practical guide to building an anti-fraud program β the prevention controls, detection mechanisms, whistleblower channels, fraud risk assessment, and response protocols that protect a company.
