KPIs & Metrics
If you can't measure it, you can't manage it. Build the right KPI framework to drive performance and accountability.
What Are KPIs & Metrics?
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate how successfully a person, team, or organization meets its objectives. Business metrics are the broader data points that monitor operational and financial health.
Core KPI Categories
MRR, ARR, revenue growth rate, ARPU, and customer lifetime value.
EBITDA margin, gross margin, operating leverage, and contribution margin.
Asset turnover, inventory days, DSO, and payroll-to-revenue ratio.
Churn rate, NRR, LTV:CAC ratio, and expansion revenue.
Objectives and Key Results β goal-setting used by Google and Netflix.
Executive dashboards, CFO dashboards, and business intelligence.
Related Topics
Featured KPIs & Metrics Guide
Our most comprehensive KPI guide this month π SaaS Metrics
Explore the 5 Pillars of KPIs & Metrics
Twenty-five in-depth guides organized into five core areas β from profitability and liquidity to efficiency, valuation, and cash flow. Each pillar builds the framework finance leaders use to measure and manage performance.
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