Fashion as platform strategy: Arezzo’s consolidation craft, the Soma merger and the integration lessons written in public.
Startup · Topic
Consumer Brands & Beauty
Expert guides, analysis and tool comparisons on Consumer Brands & Beauty from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Aug 20, 2026
Latest in Consumer Brands & Beauty
O Boticario: The Pharmacy That Franchised an Empire
Distributed ownership, concentrated capability: how Boticario’s franchise nation conquered Brazilian beauty.
Havaianas: How Brazil’s Cheapest Shoe Became a Global Icon
The premiumization masterclass: rubber sandals, re-manufactured meaning, and the dynasties that fought to own them.
Natura: Purpose, the Amazon and the Empire It Built and Unbuilt
Purpose-driven capitalism’s stress test: Natura’s five-decade model, its global adventure and the disciplined retreat.
Ambev: The Beer Machine That Brewed a Global Management Empire
From Garantia’s US$60m Brahma bet to the world’s largest brewer’s DNA: the Ambev machine, updated for the platform era.
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