India’s media playbook: emotional connection, monetising scale affordably, and adapting relentlessly to disruption.
Startup · Topic
Bollywood & Media
Expert guides, analysis and tool comparisons on Bollywood & Media from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Jul 21, 2026
Latest in Bollywood & Media
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The IPL: How Cricket Became a Billion-Dollar Business
How the IPL turned cricket into one of the world’s most valuable sports businesses through franchises and media rights.
How South Indian Cinema Overtook Bollywood
How Telugu and Tamil cinema rose to produce India’s biggest blockbusters through spectacle and pan-Indian ambition.
India’s Streaming Wars: The Battle for a Billion Screens
How global and domestic players fight for India’s huge but price-sensitive streaming market — content, cricket and monetisation.
How the Indian Film Business Actually Works
How India’s film industry — the world’s largest by output — makes money, and how streaming is reshaping it.