Buyer’s guide · Technology
Best User Testing Software in 2026: Pricing & Comparison
We compared four user testing platforms on public pricing, moderated and unmoderated options, and panel access so you can match research volume and budget.
Lookback if you need published annual pricing for moderated sessions starting at $299/year. Userlytics if you want flexible per-session or self-recruit plans from $699/mo. Maze if you prefer prototype testing with Figma and a free plan. UserTesting if you need enterprise-scale panel and quote-based unlimited options.
User testing software lets teams run moderated or unmoderated studies, recruit participants, and analyze behavior on websites, apps, and prototypes.
We used the same fields for every vendor: published pricing, free plan or trial, core focus, and main limitation. Order is not a quality ranking. We sorted public $0 or published price first, quote-led last.
Compared at a glance
| Provider | Published pricing | Free plan or trial | Best for | Visit |
|---|---|---|---|---|
| Lookback | Freelance $299/year | Trial | Moderated interviews with published prices | Visit → |
| Userlytics | Self-recruit from $699/mo; Enterprise as low as $30/session | Demo / trial options | Flexible panel and BYOU testing | Visit → |
| Maze | Free plan; paid custom or listed tiers | Free plan | Rapid prototype and unmoderated tests | Visit → |
| UserTesting | Custom quote (Advanced, Ultimate, Ultimate+) | Demo | Enterprise panel and insights hub | Visit → |
Prices are public list prices or stated as custom, checked 17 October 2026; they change often — confirm on the vendor’s pricing page.
The 4 companies in detail
Lookback
Best for published moderated pricing
Best for: researchers who run live moderated sessions and want transparent annual session packages.
| Published pricing | Freelance $299/year (10 sessions); Team $1,782/year (100 sessions); Insights Hub $4,122/year |
|---|---|
| Free plan or trial | Trial available |
| Core focus | Moderated interviews, observer rooms, bring-your-own or panel participants |
| Main limitation | Session-based packages; additional participants billed separately |
- Clear annual pricing starting at $299 for 10 sessions.
- Bring your own participants free; panel add-ons priced publicly.
- Best suited to moderated work; quantitative benchmarking is limited.
Userlytics
Best for flexible session pricing
Best for: teams that mix panel recruitment and bring-your-own participants with published rates.
| Published pricing | Self-recruitment Premium $699/mo (annual); Enterprise as low as $30–$34/session |
|---|---|
| Free plan or trial | Demo and project-based options |
| Core focus | Moderated, unmoderated, quantitative, card sorting, AI analysis |
| Main limitation | Project plans have minimum sessions; higher volumes need annual |
- Published self-recruit plans from $699/mo and per-session enterprise rates.
- Global panel and QA review of panel results.
- Unlimited concurrent testing is on the custom Limitless plan.
Maze
Best for free prototype testing
Best for: product teams that test Figma prototypes and want a free starting plan.
| Published pricing | Free plan available; paid plans custom or listed on site |
|---|---|
| Free plan or trial | Free plan |
| Core focus | Unmoderated prototype, website, survey and AI-assisted studies |
| Main limitation | Deep moderated interviews and advanced IA testing often on higher plans |
- Free plan for getting started with prototype tests.
- Strong Figma integration and AI study builder.
- Panel recruitment and some advanced features have limits or paid tiers.
UserTesting
Best for enterprise quote-based research
Best for: larger organizations that need a large global panel and insights repository.
| Published pricing | Custom quote for Advanced, Ultimate, Ultimate+ (test-based or team unlimited) |
|---|---|
| Free plan or trial | Demo / sales conversation |
| Core focus | Global panel, AI insights, moderated and unmoderated, insights hub |
| Main limitation | No public list prices; typically annual enterprise contracts |
- Large contributor network across 60+ countries.
- Test-based consumption or team-based unlimited models.
- Pricing is quote-only with no self-serve checkout.
Kurums Match
I need the lowest published annual price for moderated work
Lookback Freelance starts at $299/year for 10 sessions.
I want per-session or self-recruit flexibility
Userlytics publishes self-recruit from $699/mo and enterprise rates around $30–$34 per session.
I mainly test prototypes and want a free plan
Maze offers a free plan focused on rapid unmoderated prototype testing.
I need enterprise-scale panel and repository
UserTesting requires a quote; choose test-based or unlimited team models.
Buying tip
Separate platform fees from participant incentives. Panel recruitment often adds cost per session on top of the subscription.
FAQ
Which user testing tools publish prices?
Lookback and Userlytics publish specific rates. Maze has a free plan. UserTesting is quote-only.
Can I bring my own participants?
Yes on Lookback, Userlytics and others. Panel recruitment is usually an add-on or included with limits.
Is there a free option?
Maze offers a free plan. Others typically offer trials or demos.
Disclosure: Kurums is reader-supported. Some links may be affiliate or sponsored links, marked as such; they never affect rankings or order.
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