by Ekrem Duman | Jun 7, 2026 | Go-to-Market & Traction, Startup
⚡ TL;DRPricing is one of the most important and underrated startup decisions — it directly affects revenue, perception, and which customers you attract. The best approach is usually value-based pricing (pricing on the value delivered to customers, not just costs). A...
by Ekrem Duman | Jun 7, 2026 | Go-to-Market & Traction, Startup
⚡ TL;DRTraction is evidence that a startup is gaining real, growing customer demand — proof it is working. Growth is the increase in customers, usage, or revenue over time. Real, sustainable growth builds on product-market fit (customers who genuinely want and stick...
by Ekrem Duman | Jun 7, 2026 | Go-to-Market & Traction, Startup
⚡ TL;DRMarketing channels are the ways a startup reaches customers — content and SEO, paid ads, social media, email, sales, partnerships, word of mouth, and more. The key is not using every channel, but finding the few that work best for your specific startup and...
by Ekrem Duman | Jun 7, 2026 | Go-to-Market & Traction, Startup
⚡ TL;DRFinding your first customers is one of the hardest and most important startup challenges — early customers are difficult to win (no track record, unknown brand) but crucial for traction, learning, and validation. Successful approaches include going directly to...
by Ekrem Duman | Jun 7, 2026 | Go-to-Market & Traction, Startup
⚡ TL;DRA go-to-market (GTM) strategy is a startup’s plan for reaching and winning customers — how it will get its product to the right people and convince them to buy. Its key elements are the target customer, the value proposition, the channels to reach them,...
