A practical guide to pricing a startup product — why pricing matters so much, pricing based on value rather than cost, the common mistake of underpricing, and testing and refining your price.
Startup · Topic
Go-to-Market & Traction
Expert guides, analysis and tool comparisons on Go-to-Market & Traction from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 5 guides
- Updated Jun 7, 2026
Latest in Go-to-Market & Traction
How Do Startups Achieve Growth and Traction?
A practical guide to startup growth and traction — what traction really means, the difference between sustainable and unsustainable growth, why growth must build on product-market fit, and the foundations of real growth.
What Are the Best Marketing Channels for Startups?
A practical guide to startup marketing channels — the main channels available, how to find the ones that actually work for your startup, why focus beats spreading thin, and testing channels systematically.
How Do You Find Your First Customers?
A practical guide to finding your first customers — why the early ones are hardest and most valuable, going directly to where they are, doing things that don’t scale, and learning everything you can from them.
What Is a Go-to-Market Strategy for a Startup?
A clear guide to go-to-market strategy for startups — what a GTM strategy is, its key elements (target customer, value proposition, channels, and positioning), and how to build one that reaches the right customers.
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