Disclosure policy
Where a commercial relationship exists, we label it on the page where it appears. Here is exactly how we disclose — and the firewall that keeps money away from our verdicts.
The firewall
Money buys visibility, never a verdict. A brand’s badge tier is decided by reviewers against published criteria. Whether it pays us — through partnership or an affiliate program — has no bearing on that decision. A non-paying brand can be a Top Pick; a high-paying one can be merely Verified.
How we label things
Independent listing
“This brand was reviewed independently. Kurums has no commercial relationship with it.”
Affiliate link
Outbound “Visit” links that earn a commission are marked and tagged so search engines and readers can see them. They never affect a badge tier.
Paying partner
“This brand is a Kurums partner. Partnership funds visibility, not review outcomes. Its tier was earned through the same independent review applied to every brand.”
Badge expiry & revocation
Every badge carries the year it was reviewed and expires after 12 months pending re-review. We withdraw a badge if a brand goes offline, its ownership becomes opaque, a credible fraud pattern emerges, or it misuses the badge (for example, claiming a higher tier). On revocation, the profile returns a clear “no longer listed” state so a pulled badge cannot keep vouching falsely.
