Yummy Pick - Amazon Marketing & Sales Best Sellers
Influence, New and Expanded: The Business Lessons for Marketers
A Kurums Book Taste review of Influence for marketers, sales teams, and business leaders who need sharper persuasion without louder messaging.
Why this book fits Kurums
Use it for offer pages, landing page copy, sales decks, trust signals, and campaign briefs.
This Taste Note reads the book through a business operator lens: what a manager, founder, CFO, HR lead, marketer, technologist, or board member can use at work this week.
Use it at work
- Map each offer page to one persuasion principle.
- Use social proof only where the buyer still feels risk.
- Turn scarcity and authority into evidence, not pressure.
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