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Growth Plate

Tasting Menu

Growth Plate

A short Book Taste route for campaigns, offers, and sales conversations. Start with the first Taste Note, then follow the route in order.

Back to Book TasteMarketing department

Read this route

Each card opens the full Taste Note and Amazon link.

Influence, New and Expanded book coverYummy Pick - MarketingInfluence, New and ExpandedRobert B. Cialdini PhD

Use it for offer pages, landing page copy, sales decks, trust signals, and campaign briefs.

 Offers book coverYummy Pick - Marketing OffersAlex Hormozi

Use it to make a product, service, or consulting package easier to understand and harder to ignore.

Never Split the Difference book coverTaste Note - MarketingNever Split the DifferenceChris Voss

Use it for sales scripts, pricing discussions, procurement conversations, and executive communication.