Tasting Menu - Boutique Selection
Go-to-Market Feast
A boutique route from positioning to closed revenue: define the market you win, make the message stick, advertise like a professional, pitch with control, and build the pipeline machine for enterprise deals.
Read this route
Each card opens the full Taste Note and Amazon link.
Obviously AwesomeApril DunfordRun the ten-step workshop on your flagship product with sales, product, and CS in the room.
Made to StickChip Heath and Dan HeathRewrite your value proposition through all six SUCCESs checks and A/B it against the current one.
Ogilvy on AdvertisingDavid OgilvyRewrite your top landing page's headline five ways using Ogilvy's formulas and test against the incumbent.
Pitch AnythingOren KlaffRewrite your pitch opening around the why-now trifecta before any product slide.
The Sales Acceleration FormulaMark RobergeDefine your hiring scorecard this week; start logging scores for future correlation.
Selling to Big CompaniesJill KonrathShrink each rep's entry effort to ten named accounts with written research briefs.