Buyer's guide · Sales
We compared six video prospecting tools on published pricing, free plans or trials, personalization at scale, viewer analytics and calls to action, CRM and sales tool integrations, and the main limitation.
- Reps who want quick screen recordings: Loom — Free Starter plan with 25 videos; Business + AI is $24 per user per month with Auto CTA and a 14-day trial.
- Budget teams wanting CTAs and pages: Hippo Video — Free plan with 50 personalized videos; Pro is $20 per user per month billed annually.
- SMB sellers using video email and SMS: Dubb — Free Starter plan, and Pro is $42 per month billed annually with unlimited HD video.
- Mortgage and real estate teams: BombBomb — Core is $36 per user per month billed annually with Gmail and Outlook plugins and mobile apps.
- Outbound teams personalizing at scale: Sendspark — Dynamic videos insert each prospect's name and website; Solo is $39 per month billed annually with a 7-day trial.
Video prospecting software lets sellers record short, asynchronous videos and send them in emails, LinkedIn messages or texts to start or advance conversations. Instead of a plain cold email, the prospect sees a thumbnail with their name or website and a face they can put to the message. Tools in this category combine screen and camera recording, branded landing pages with calls to action, viewer analytics that alert reps when a video is watched, and integrations with email, sales engagement and CRM systems. Newer features use AI to personalize one recording for hundreds of prospects or to generate avatar videos. Buyers include SDR and account executive teams, real estate and mortgage professionals, recruiters and customer success teams.
We compared six tools on published pricing, free plan or trial, personalization at scale, viewer analytics and calls to action, CRM and sales tool integrations, and the main limitation. Products are listed in practical buyer order, starting with free and low-cost self-serve tools and ending with platforms whose team plans are quote-based. The order is not a quality ranking. Every price, free tier and trial detail was checked on official vendor pricing and product pages on 12 October 2026. Prices are in USD and can change, so confirm the current figure and billing basis before you buy.
Video Prospecting Software compared at a glance
| Platform | Pricing | Best for | Link |
|---|---|---|---|
| 1. Loom | Free; Business $18, Business + AI $24 per user/mo | Fast screen and camera recordings | Site → |
| 2. Hippo Video | Free; Pro $20, Teams $60 per user/mo annual ($30/$75 monthly) | Low-cost personalized video pages | Site → |
| 3. Dubb | Free; Pro $42/mo annual ($59 monthly); Pro Plus $90 annual | Video email, SMS and pages | Site → |
| 4. BombBomb | Core $36, Core + Copilot $56 per user/mo annual | Relationship-driven video email | Site → |
| 5. Sendspark | Solo $49/mo ($39 annual); Growth $99 ($69 annual) | Dynamic videos at outbound scale | Site → |
| 6. Vidyard | Free plan; Starter price not shown; Teams and Enterprise quote | Sales teams needing integrations | Site → |
Pricing checked 12 October 2026 on each vendor's official pricing or product pages. Prices are list prices in USD unless stated; "Quote-based" means the vendor does not publish a price. Order follows buyer fit and pricing transparency, not a quality score. Confirm billing basis, minimums and taxes with the vendor before you buy. Methodology is described below.
The 6 options in detail
Loom
Best for fast screen and camera recordingsBest for: Sellers and customer-facing teams that want quick screen-plus-camera videos for demos, follow-ups and internal handoffs.
| Attribute | Loom |
|---|---|
| Published pricing | Business $18 and Business + AI $24 per user per month; annual billing saves up to 17%; Enterprise by quote |
| Free plan or trial | Free Starter plan with 25 videos per person and 5-minute recordings; 14-day trial of Business + AI |
| Personalization at scale | No bulk personalization; each video is recorded individually |
| Viewer analytics and CTAs | Viewer insights, comments and CTAs; Auto CTA on Business + AI |
| CRM and sales integrations | Salesforce integration in beta on Enterprise; HubSpot not listed on the pricing page |
| Main limitation | Built for general async communication rather than outbound sequences at volume |
- Business + AI adds auto titles, summaries, chapters and filler-word removal to speed up editing.
- Records from a Chrome extension, desktop app or mobile app with transcription in 50+ languages.
- It lacks bulk personalization and deep CRM integration below Enterprise, so it is not built for high-volume outbound.
Our take: Loom is the tool many sellers already have, because it is widely used for internal communication. For prospecting, its strengths are speed and polish: record your screen and camera from the browser, trim with AI that removes filler words and silences, and share a link with a call to action. Viewer insights show who watched, and Business + AI adds an Auto CTA. The free Starter plan allows 25 videos per person at up to five minutes, which is enough to test video follow-ups after discovery calls. Where Loom falls short is outbound at scale: there is no dynamic personalization, and the pricing page lists only a Salesforce integration in beta on Enterprise. Use the 14-day Business + AI trial on post-meeting recaps and demo follow-ups, where it shines. Compared with Sendspark or Hippo Video, Loom is better for one-to-one explanations; compared with Vidyard, it is lighter on sales analytics and integrations.
Hippo Video
Best for low-cost personalized video pagesBest for: Small sales teams that want personalized videos, interactive CTAs and sales pages at a low per-user price.
| Attribute | Hippo Video |
|---|---|
| Published pricing | Pro $20 and Teams $60 per user per month billed annually; $30 and $75 monthly; Enterprise $80 annual, 10-seat minimum |
| Free plan or trial | Free plan with 50 personalized videos, no credit card; 7-day trial on Pro and Teams |
| Personalization at scale | Personalized video quotas from 50 (Free) to 500 (Enterprise); AI editor videos and document-to-video on Teams |
| Viewer analytics and CTAs | Interactive CTAs, custom branding and sales page templates; team reports on Teams |
| CRM and sales integrations | HubSpot, Salesloft and Outreach on Teams; Salesforce on Enterprise |
| Main limitation | Personalized video counts are capped on every plan, including Enterprise |
- Publishes prices for every Video Messaging plan, including Enterprise at $80 per user per month billed annually.
- Separate text-to-video plans generate AI avatar videos, with custom avatars available as a one-time add-on.
- Salesforce integration requires Enterprise, and each plan caps the number of personalized videos.
Our take: Hippo Video offers a broad video prospecting toolkit at prices below most competitors. The free plan includes 50 personalized videos and two sales page templates, and Pro at $20 per user per month billed annually adds virtual backgrounds, interactive CTAs and custom branding. Teams adds CRM and sales engagement integrations with HubSpot, Salesloft and Outreach, team reports and document-to-video, which turns existing collateral into short clips. Separate text-to-video plans create AI avatar videos for teams that want video without recording. The tradeoff is plan quotas: personalized videos, captions and AI editor videos are capped by tier, so model your monthly volume. Salesforce users need the Enterprise plan with a ten-seat minimum. In the trial, build one sales page with a CTA, send personalized videos to a small list and check how engagement appears in your CRM. Compared with Sendspark, Hippo Video is cheaper per seat; compared with Vidyard, its prices are fully published.
Dubb
Best for video email, SMS and pagesBest for: SMB sellers and solo professionals who send video by email, SMS and LinkedIn and want landing pages and campaigns.
| Attribute | Dubb |
|---|---|
| Published pricing | Pro $42 per month billed annually ($499 per user per year) or $59 monthly; Pro Plus $90 annually or $129 monthly |
| Free plan or trial | Free Starter plan with 25 SD videos; 7-day trial of paid plans, no credit card |
| Personalization at scale | Email and SMS campaigns on Pro; automation workflows and ad pixel retargeting on Pro Plus |
| Viewer analytics and CTAs | Custom CTAs and branded landing pages; teleprompter and AI productivity tools |
| CRM and sales integrations | Gmail, Outlook and LinkedIn on all plans; Salesforce and HubSpot listed under Enterprise |
| Main limitation | Named CRM integrations sit on the custom-priced Enterprise plan |
- Sends video by email and SMS, with landing pages and campaign tools in one app.
- A separate Dubb Sales Agent add-on at $50 per month handles autonomous CRM updates.
- Salesforce and HubSpot integrations are listed under Enterprise, which is priced by quote.
Our take: Dubb combines video recording with landing pages and multichannel sending, which suits sellers who work across email, text and LinkedIn rather than through a sales engagement platform. The free Starter plan includes 25 standard-definition videos and basic landing pages, and Pro adds unlimited HD video, email and SMS campaigns, custom CTAs and branding, a teleprompter and AI productivity tools. Pro Plus adds 4K video, automation workflows, ad pixel retargeting and a custom domain, which appeals to small businesses that also use video for marketing. The limitation for B2B teams is that Salesforce and HubSpot integrations are listed under Enterprise. In the seven-day trial, record a few videos, send one by SMS and one by email, and check landing page analytics. Ask which AI video features are included on your tier, since the pricing page lists them without clear tier mapping. Compared with BombBomb, Dubb is cheaper and adds SMS campaigns; compared with Vidyard, it is aimed more at solo sellers.
BombBomb
Best for relationship-driven video emailBest for: Mortgage, real estate and relationship sales teams that send video email from Gmail, Outlook and mobile.
| Attribute | BombBomb |
|---|---|
| Published pricing | Core $36 and Core + Copilot $56 per user per month on annual billing; $42 and $70 monthly; Enterprise custom |
| Free plan or trial | Free trial offered; length not stated on the pricing page |
| Personalization at scale | Copilot adds smart team assignments, suggested scripts, fallback video logic and automated workflows |
| Viewer analytics and CTAs | Viewer analytics on Core; team analytics dashboard on Core + Copilot |
| CRM and sales integrations | Gmail and Outlook plugins; CRM sending via Microsoft Dynamics, Outreach and Total Expert on Copilot |
| Main limitation | CRM video sending requires Core + Copilot, and HubSpot or Salesforce are not named on the pricing page |
- Mobile apps and Chrome and Edge extensions let reps record and send video from anywhere.
- SOC 2 Type II hosting and custom branding are included from the Core plan.
- CRM-based sending starts on Core + Copilot, and its named CRM integrations lean toward mortgage and sales engagement tools.
Our take: BombBomb is one of the earliest video email tools and remains strong in relationship-driven industries such as mortgage and real estate, where it integrates with Total Expert. Reps record from mobile apps or browser extensions and send through Gmail or Outlook plugins, with viewer analytics showing who watched. Core + Copilot adds AI speaker notes, titles and summaries, suggested scripts, smart team assignments, fallback video logic and the ability to send video from Microsoft Dynamics, Outreach and Total Expert. That makes it useful for teams that want consistent video touches across a book of clients, not only cold outreach. The pricing page does not label which price set is monthly and which is annual, so confirm at checkout; the figures shown are $42 and $70, or $36 and $56 on the annual option. In the trial, send videos from Outlook or Gmail, review the analytics and test Copilot's scripts. Compared with Dubb, BombBomb has a deeper mortgage ecosystem; compared with Vidyard, fewer sales-tech integrations are named.
Sendspark
Best for dynamic videos at outbound scaleBest for: B2B outbound and agency teams that want one recording to become hundreds of personalized videos with names and websites.
| Attribute | Sendspark |
|---|---|
| Published pricing | Solo $49, Growth $99, Team $299, Business $699 per month; annual billing about $39, $69, $199 and $499 per month |
| Free plan or trial | 7-day free trial, no credit card; no free plan |
| Personalization at scale | Dynamic videos insert each prospect's name and website background; AI voice cloning; 100 to 3,000 dynamic minutes |
| Viewer analytics and CTAs | Personalized thumbnails, custom landing pages, embedded calendars and viewer analytics |
| CRM and sales integrations | CSV, CRM import, API and webhooks on Growth; check the integrations page for your stack |
| Main limitation | Dynamic video minutes are capped, with overage from $0.19 to $0.39 per minute |
- Team plans include multiple seats, such as 3 on Growth and 10 on Team, with extra seats priced per month.
- Growth adds agentic workflows, multiple AI variables and a custom logo and domain.
- Usage is metered by dynamic video minutes, so high-volume outbound can trigger overage charges.
Our take: Sendspark is built for personalization at scale. You record one video with a placeholder for the prospect's first name, upload a contact list, and the platform generates a version for each person with their name spoken through AI voice cloning and their website as the background. Personalized thumbnails and landing pages with embedded calendars carry the personal feel into the email. That makes it attractive for SDR teams and agencies running outbound sequences where one-to-one recording is too slow. Pricing is per plan with included seats and dynamic video minutes, from 100 minutes on Solo to 3,000 on Business, and overage is charged per minute. In the seven-day trial, test AI voice quality on unusual names, check how the website background renders on different sites and estimate your monthly minute use. Compared with Hippo Video, Sendspark is more focused on dynamic personalization; compared with Vidyard's AI avatars, it keeps your real face and recording at the center.
Vidyard
Best for sales teams needing integrationsBest for: Mid-size and enterprise sales teams that want video messages, AI avatars and analytics tied to CRM and sales engagement tools.
| Attribute | Vidyard |
|---|---|
| Published pricing | Starter price not displayed on the pricing page; Teams and Enterprise custom; annual billing saves 30% |
| Free plan or trial | Free plan with 5 recorded videos per month and 15 AI videos; 14-day Starter trial |
| Personalization at scale | AI avatars and a Video Agent add-on that creates and sends personalized videos automatically |
| Viewer analytics and CTAs | Full video analytics and CTA templates on Starter; team analytics and custom CTAs on Teams |
| CRM and sales integrations | CRM and marketing automation integrations from Teams; Salesforce, HubSpot, Salesloft, Marketo, Gong |
| Main limitation | CRM integrations start at quote-based Teams, and the Starter amount was not shown |
- The free plan includes 3 custom AI avatars and stock avatars alongside recorded videos.
- The Video Agent add-on integrates with Salesloft, Salesforce, HubSpot, Marketo and Zapier.
- CRM integrations begin on Teams, which is quote-based, so the self-serve Starter plan stays outside your CRM.
Our take: Vidyard is a sales-focused video platform with a long list of integrations and a growing AI layer. Reps record video messages from the browser, and analytics tie views to leads and pipeline. AI avatars let you generate personalized videos from text, and the Video Agent add-on uses agentic AI to create and send personalized videos automatically through tools such as Salesloft, Salesforce and HubSpot. The free plan is useful for individuals, with five recorded videos per month and 15 AI videos. For teams, the important line is that CRM and marketing automation integrations start on Teams, which is quote-based, and the pricing page did not display the Starter amount when we checked. In a trial, test the AI avatar quality with your own likeness, check whether prospects respond differently to avatar and recorded videos, and confirm what the Video Agent sends without review. Compared with Sendspark, Vidyard offers more enterprise integrations; compared with Loom, it is built specifically for sales analytics.
How to choose video prospecting software
Match the tool to your outreach volume
Video prospecting splits into one-to-one recording and one-to-many personalization. If reps send a handful of thoughtful videos per day after meetings or to key accounts, a recording tool such as Loom, BombBomb or Dubb is enough. If SDRs need hundreds of personalized touches per week, dynamic video tools such as Sendspark or AI avatar features from Vidyard and Hippo Video save time. Estimate weekly volume per rep before you compare plans, because many tools cap personalized videos or minutes by tier.
Test how the video looks in the inbox
Most email clients do not play video inline, so the thumbnail and landing page do the work. During a trial, send test videos to Gmail, Outlook and a mobile device, and check whether the animated thumbnail renders, whether the prospect's name or website appears and how fast the landing page loads. Check spam placement too, since some link domains are filtered more than others. Custom domains, available on higher tiers of several tools, can improve deliverability and trust.
Check analytics and alerts
Viewer analytics are what turn a video into a sales signal. Look for notifications when a prospect watches, watch percentage, CTA clicks and repeat views, and check whether these appear in the CRM or sales engagement tool your reps use. Team analytics help managers see which scripts and formats generate replies. Ask how the tool identifies viewers when a link is forwarded, and how it handles privacy settings and consent requirements in regions such as the EU.
Confirm integrations on your target plan
Integrations vary sharply by tier. Several vendors reserve CRM integrations for team or enterprise plans, such as Vidyard's Teams plan, Hippo Video's Salesforce integration on Enterprise and Dubb's named CRM integrations under Enterprise. List the tools you need, such as Salesforce, HubSpot, Outreach, Salesloft, Gmail or Outlook, and ask each vendor to show the integration working on the plan you will buy. Native integrations usually log views and replies more reliably than connector-based setups.
Set rules for AI avatars and voice cloning
AI avatars and voice cloning can scale outreach, but they raise trust and consent questions. Decide whether reps may use cloned voices or avatars, whether videos should disclose AI generation and who approves scripts. Ask vendors how avatar and voice data are stored, whether you can delete them and whether consent is recorded. Test prospect reactions in a small campaign before rolling out widely, since some buyers respond well to authentic recordings and less well to synthetic ones.
How video prospecting software pricing works
Most video prospecting tools charge per user per month and offer a free plan or short trial. Loom, Hippo Video, Dubb and Vidyard each publish a free plan, usually capped by video count, recording length or personalized video quotas. Paid self-serve tiers range from about $18 per user per month for Loom Business to $56 per user per month for BombBomb Core + Copilot on annual billing. Annual billing typically saves between 15 and 30 percent compared with monthly billing.
Personalization at scale is often metered. Sendspark sells plans with a fixed number of seats and dynamic video minutes, from 100 minutes on Solo to 3,000 on Business, with per-minute overage. Hippo Video caps personalized videos per plan, from 50 on Free to 500 on Enterprise. Vidyard sells its Video Agent as an add-on. When comparing, calculate cost per personalized video at your expected volume, not just the seat price, because overage can change the ranking of options.
Team and enterprise plans add CRM integrations, SSO, admin controls and analytics, and are often quote-based. Expect minimum seat counts at this level, such as Hippo Video's ten-seat Enterprise plan.
Kurums Match: which one fits you?
Pick the situation closest to yours. Each answer jumps to the matching card above.
I want to send video recaps after demosAccount executive
Loom → Loom records screen and camera quickly, and Business + AI adds auto summaries, chapters and an Auto CTA.
I need personalized videos on a small budgetSmall sales team
Hippo Video → Hippo Video's free plan includes 50 personalized videos, and Pro costs $20 per user per month billed annually.
I work in mortgage or real estateRelationship-based sales
BombBomb → BombBomb sends video through Gmail and Outlook plugins and mobile apps, with Total Expert integration on Copilot.
Our SDRs send hundreds of personalized videos weeklyOutbound team or agency
Sendspark → Sendspark turns one recording into personalized videos with each prospect's name and website background.
Video data must flow into our CRM and engagement toolsMid-size or enterprise
Vidyard → Vidyard's Teams and Enterprise plans add CRM and marketing automation integrations, and the Video Agent connects to Salesloft, Salesforce and HubSpot.
Buying tip
Run an A/B test before buying seats: send half of one prospect list a plain email and half the same email with a short video, then compare reply rates over two weeks.
Video Prospecting Software: frequently asked questions
What is video prospecting?
Video prospecting is the practice of sending short recorded or personalized videos to prospects as part of sales outreach, usually through email, LinkedIn or text. The video typically appears as a thumbnail that links to a landing page with a call to action, such as booking a meeting. Tools track who watched and for how long, so reps can follow up when interest is highest.
Is there free video prospecting software?
Yes. As of 12 October 2026, Loom's Starter plan allows 25 videos per person, Hippo Video's free plan includes 50 personalized videos, Dubb's free Starter plan includes 25 standard-definition videos, and Vidyard's free plan includes five recorded videos per month plus AI videos. Free plans usually limit video counts, length, branding and integrations, so they suit testing rather than team rollouts.
Do prospect videos play inside email?
Usually not. Most email clients block embedded video playback, so tools insert an animated thumbnail or GIF that links to a hosted landing page where the video plays. That is why landing page speed, branding and calls to action matter. Test how the thumbnail renders in Gmail, Outlook and on mobile before sending to real prospects.
What is the difference between personalized video and AI avatar video?
Personalized video tools such as Sendspark start with your real recording and insert prospect-specific elements, such as their name, spoken through voice cloning, or their website as the background. AI avatar tools generate a video of a digital presenter, sometimes modeled on you, from a text script. Vidyard and Hippo Video offer avatar features. Both approaches save time, but decide on disclosure and consent rules first.
What happened to Tavus for sales video?
Tavus's current pricing page focuses on conversational video AI, including personal AI companions, developer APIs and a Conversational Video Interface, rather than personalized sales video campaigns. Its AI SDR use case is framed as a conversational agent. For classic personalized sales videos, buyers now typically compare tools such as Sendspark, Hippo Video and Vidyard instead.
Which video prospecting tools integrate with Salesforce or HubSpot?
Vidyard lists Salesforce, HubSpot, Salesloft, Marketo and Gong, with CRM integrations from its Teams plan. Hippo Video offers HubSpot, Salesloft and Outreach on Teams and Salesforce on Enterprise. Dubb lists Salesforce and HubSpot under Enterprise. Loom lists a Salesforce integration in beta on Enterprise. Confirm the exact integration on the plan you intend to buy.
Related comparisons
Last updated 13 October 2026 · Pricing checked 12 October 2026.
Disclosure: Kurums is reader-supported through advertising. We currently have no affiliate, sponsorship or partnership relationship with any product compared on this page; if that changes, this page will say so and affected links will carry sponsored attributes.
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