TL;DR: Canny fits public feedback boards with a Free row (25 tracked users) then Pro from $79/mo annual that scales with tracked users. Productboard fits product orgs that pay per maker (Plus from $19/maker/mo annual). Featurebase fits teams that want feedback plus a help-centre-ish bundle per seat (Growth from $29/seat/mo annual). UserVoice fits buyers who will take a quote for an enterprise feedback programme.
Customer feedback software captures votes, tickets-as-ideas and a roadmap. It is not NPS-only survey software and not a full help desk.
Every entry uses the same fields: published pricing, unit (tracked users vs makers vs seats), portal type, free/trial and the main limitation. The order below is not a quality ranking. Canny Free first. Per-maker and per-seat tools follow. UserVoice is last because it quotes.
Customer feedback software compared at a glance
| Provider | Published pricing | Unit | Best for | Link |
|---|---|---|---|---|
| Canny | Free $0 (25 tracked users). Pro from $79/mo annual ($99 monthly), scales with tracked users. Business quote | Tracked users (anyone tied to feedback) | A public board that can start at $0 | Visit β |
| Productboard | Essentials/free-style limits plus Plus from $19/maker/mo annual ($25 monthly). Business from $59/maker/mo annual, minimum makers apply. Enterprise quote | Makers (PMs who work the board) | Internal prioritisation, not a cheap public widget | Visit β |
| Featurebase | Growth from $29/seat/mo annual. Professional $59/seat. White-label add-on called out around $69/mo on 2026 reads | Seats | Feedback + changelog + help content in one seat bill | Visit β |
| UserVoice | Quote on uservoice.com | Contract | Enterprise feedback programmes | Visit β |
Canny Free/Pro figures were read from canny.io/pricing on 16 September 2026. Productboard and Featurebase annual seat/maker rates follow those vendorsβ public grids as reported in 2026. Tracked-user overages on Canny are the silent bill.
One product meters customers who vote. Two meter your team. One quotes.
Tracked users are not seats
Canny grows when more customers vote. Productboard grows when you hire PMs. Featurebase grows with seats plus a white-label add-on. Mixing those units is how a β$19 toolβ becomes the wrong shortlist.
The four providers in detail
1. Canny
TRACKED-USER METER
Best for: SaaS teams that want a public board and can live inside 25 tracked users on Free or will pay Pro as the voter file grows.
| Published pricing | Free: 25 tracked users, 5 managers. Pro from $79/mo annual with 100+ tracked users, then steps up. Business custom at 5,000+ tracked users |
| Unit | A tracked user is anyone associated with feedback. The count does not shrink |
| Portal | Public board, changelog, roadmap views |
| Free plan / trial | Permanent Free. Pro trial exists |
| Main limitation | Without a spend cap, new voters raise the invoice. Set the cap or pause tracking |
- Model 200 and 1,000 tracked users on Cannyβs own slider, not only $79.
- Autopilot/AI capture is marketed across plans β still read the grid.
- Do not embed the board on a high-traffic app and then act surprised at the user count.
2. Productboard
PER MAKER
Best for: product organisations that prioritise inside Productboard and will pay for each maker seat.
| Published pricing | Plus $19/maker/mo annual. Business $59/maker/mo annual with a maker minimum. Enterprise quote. A limited free/portal row exists |
| Unit | Makers, not voting customers |
| Portal | Customer portal is a feature, not the whole product |
| Free plan / trial | Limited free / 14-day style trials on paid |
| Main limitation | Five PMs on Business is a different invoice from Canny Free |
- Count PMs and designers who will live in Productboard.
- Use it when the pain is prioritisation, not a voting widget.
- Do not compare $19/maker to Canny $79 without headcount.
3. Featurebase
PER SEAT PLUS ADD-ONS
Best for: small product teams that want feedback, changelog and help-centre content without Productboardβs maker minimums.
| Published pricing | Growth ~$29/seat/mo annual. Professional ~$59/seat. White-label ~$69/mo add-on from Professional in 2026 reads. Confirm featurebase.app/pricing |
| Unit | Seats. Lite seats appear on higher rows |
| Portal | Public board + docs/changelog bundle |
| Free plan / trial | A small free seat row exists |
| Main limitation | Two seats + white-label is not $29 |
- Add the branding add-on if a clean portal matters.
- Help-desk overlap: do not also buy a second changelog tool.
- Seat count is admins, not tracked users.
4. UserVoice
QUOTE-LED PROGRAMME
Best for: enterprises that want UserVoiceβs feedback programme and will complete security review.
| Published pricing | Sales-led. No Canny-style $0 / $79 public ladder |
| Unit | Contract |
| Portal | Enterprise feedback + roadmap communications |
| Free plan / trial | Demo |
| Main limitation | You cannot self-qualify year-one cash from the homepage |
- Send UserVoice the same tracked-user and maker counts you used elsewhere.
- Do not shortlist it to beat Canny Free on price.
- Procurement time is part of the cost.
Kurums Match: which one fits your situation
We want a public board this week at $0
Canny Free, if 25 tracked users is enough.
Voters will number in the hundreds
Canny Pro β use their slider. Or Featurebase seats if you prefer seat math.
The product org needs a prioritisation system
Productboard Plus/Business by maker count.
Enterprise RFP
UserVoice quote, or Canny Business.
Buying tip: decide whether you are buying a customer-facing board or an internal PM system. That sentence eliminates half the shortlist.
How this comparison was put together
Canny, Productboard and Featurebase public pricing, 16 September 2026. Tracked-user step-ups on Canny are vendor-documented. No paid placement. Kurums did not run a production feedback board on all four.
Order is printed $0 board first. No badge reflects a commercial relationship.
Frequently asked questions
What is a Canny tracked user?
Anyone associated with feedback. The counter rises; it does not reset each month like a session cap.
Is Productboard a voting tool?
It can show a portal. You primarily pay for makers who prioritise.
Can we use Intercom instead?
Intercom is a support/engagement suite. Feedback boards are a module at best β different bill.
Did we test duplicate-merging quality?
No. Import 100 real tickets into a trial.
Discover more from Kurums | Business Intelligence
Subscribe to get the latest posts sent to your email.