A sales pipeline is the organised list of every potential deal a sales team is working on, sorted into stages from first contact to signed contract. It shows how much revenue is in play, where each deal sits and how fast deals move.
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Decoded — Page 7
Kurums Decoded: business and corporate terms explained for Gen Z in plain, pop-culture English. Corporate, translated.
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- Updated Oct 24, 2026
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360 review, Decoded: What It Actually Means
A 360 review is a feedback process in which an employee receives structured input from all around them: their manager, their peers, the people who report to them, and sometimes clients, usually alongside a self-assessment. It is designed to show how a person is experienced by everyone they work with, not just from above.
Total compensation, Decoded: What It Actually Means
Total compensation is everything an employee receives for their work, valued in money: base salary plus bonus, commission, equity, pension or retirement contributions, health insurance, allowances and other benefits. It is the real cost to the employer and the real value to the employee.
Attrition, Decoded: What It Actually Means
Attrition is the rate at which employees leave a company over a period, usually expressed as a percentage of average headcount per year. It covers resignations, retirements and dismissals; “voluntary attrition” counts only the people who chose to go.
Onboarding, Decoded: What It Actually Means
Onboarding is the structured process a company uses to turn a new hire into a productive, confident member of the team: paperwork and equipment on day one, then training, introductions, early goals and check-ins over the first weeks or months.
PIP, Decoded: What It Actually Means
A PIP, or performance improvement plan, is a formal written document setting out where an employee is falling short, what improvement is required, by when, and what support they will get. It is usually the last step before a company considers dismissal for performance.
Quiet quitting, Decoded: What It Actually Means
Quiet quitting is when an employee stops doing anything beyond what their role formally requires: no extra hours, no volunteering, no answering messages at night. They have not resigned; they have withdrawn the unpaid extra.
Pivot, Decoded: What It Actually Means
A pivot is a deliberate change in a company’s core strategy — the product, the customer, the business model or the market — made because what the company learned is better than what it was building.
Product-market fit, Decoded: What It Actually Means
Product-market fit is the point where a product solves a real problem for a specific group of people so well that they keep using it, pay for it and tell others, and growth starts to come from demand rather than from the team pushing.
Pre-money / post-money, Decoded: What It Actually Means
Pre-money valuation is what investors agree a company is worth before their new investment goes in. Post-money is that number plus the money invested. The investor’s ownership is simply the investment divided by the post-money.
Dilution, Decoded: What It Actually Means
Dilution is the drop in your ownership percentage when a company issues new shares to investors or employees. You still hold the same number of shares, but they are now a smaller share of a bigger total.
Cap table, Decoded: What It Actually Means
A cap table is the list of everyone who owns a piece of a company (founders, investors, employees with options) and exactly how much each of them holds. It shows ownership today and how it would change after a new investment.