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Buyer's guide · Law

We compared six privacy management platforms on published pricing, free plans and trials, consent management, data subject request automation, data mapping and assessments, and the main tradeoff each one involves.

By Kurums EditorialPricing checked 12 October 2026Updated 13 October 2026How we make money
TL;DR
  • Small sites needing cookie consent: Osano — Free plan for one domain up to 5,000 monthly visitors and Plus at $199 per month for three domains.
  • Growing brands wanting consent first: Ketch — Free consent plan up to 5,000 monthly unique users, Starter at $150 per month and Plus from $499 per month annually.
  • Midsize teams automating DSARs: DataGrail — Request Manager and Live Data Map connect to more than 2,000 integrations, supported by the Vera AI agent.
  • Privacy teams needing regulatory research: TrustArc — Nymity Research provides regulation updates and more than 800 operational templates alongside assessments.
  • Large enterprises building a full program: OneTrust — Solution packages span consent, privacy automation, AI governance and third-party risk, priced on usage meters.

Privacy management software helps organizations run a data protection program under laws such as the EU GDPR, the California Consumer Privacy Act as amended by the CPRA, and the growing list of US state privacy laws. Core functions include cookie and consent banners, handling data subject access and deletion requests, mapping where personal data lives, maintaining records of processing, running privacy and AI impact assessments, and managing vendor privacy risk. Without software, these tasks usually live in spreadsheets, shared inboxes and manual tickets to engineering. Buyers range from marketing teams at small ecommerce sites that only need a compliant consent banner to chief privacy officers at global enterprises with thousands of systems and requests each month.

We compared six platforms on these fields: published pricing, free plan or trial, consent management, data subject request automation, data mapping and assessments, and the main limitation. Products are listed in practical buyer order, starting with published self-serve pricing and ending with quote-based enterprise platforms. This is not a quality ranking. We checked prices, plans, trials and ownership on official vendor pages on 12 October 2026, and we label quote-based pricing where vendors do not publish numbers. Prices are in US dollars. Nothing here is legal advice.

Privacy Management Software compared at a glance

PlatformPricingBest forLink
1. OsanoFree plan; Plus $199/mo; Basic Privacy and above customSmall sites starting with consentSite →
2. KetchFree; Starter $150/mo; Plus from $499/mo annually; Pro customMarketing-led consent programsSite →
3. DataGrailQuote-based; request a demoAutomating data subject requestsSite →
4. TrustArcQuote-based; request a demoTeams wanting embedded regulatory researchSite →
5. OneTrustQuote-based; packages priced on usage metersLarge enterprise privacy programsSite →
6. SecuritiQuote-based; contact salesCombined privacy and data securitySite →

Pricing checked 12 October 2026 on each vendor's official pricing or product pages. Prices are list prices in USD unless stated; "Quote-based" means the vendor does not publish a price. Order follows buyer fit and pricing transparency, not a quality score. Confirm billing basis, minimums and taxes with the vendor before you buy. Methodology is described below.

The 6 options in detail

1

Osano

Best for small sites starting with consent

Best for: Small businesses and growing companies that want a compliant cookie banner first and a path to a fuller privacy program later.

AttributeOsano
Published pricingFree $0/month (1 user, 1 domain, 5,000 monthly visitors); Plus $199/month (2 users, 3 domains, 30,000 visitors); larger plans custom
Free plan or trialFree plan; free trial of Plus, with a 30-day trial cited on the main pricing page
Consent managementConsent banners for many regions, tracker discovery, AI cookie classification, script blocking, consent logs, Google Consent Mode and GPC
Data subject requestsSubject Rights module with intake by form, email, banner or API, identity verification and automated deletion or export
Data mapping and assessmentsAutomated data discovery, visual data map, RoPA generation, assessment templates and vendor risk monitoring
Main limitationSelf-serve plans cover consent only; data mapping, DSAR and assessments require a custom plan
  • The free plan lets a solo business deploy a consent banner on one domain at no cost.
  • Vendor Risk adds automated vendor discovery, privacy risk scoring and monitoring for breaches and policy changes.
  • Visitor caps on self-serve plans are low for busy sites, and broader modules require a demo and a custom price.

Our take: Osano is the easiest starting point for a company whose first privacy obligation is a compliant consent banner. The free plan covers one domain up to 5,000 monthly visitors, and Plus at $199 per month covers three domains and 30,000 visitors with two users. Consent features include tracker discovery, AI-based cookie classification, script blocking until consent, consent logs, Global Privacy Control and Google Consent Mode support. As obligations grow, Osano offers Subject Rights, Data Mapping, Assessments, Vendor Risk and a unified preference hub, but those sit on custom plans that require a demo. That makes Osano a reasonable fit for a business that expects to grow into a fuller program with the same vendor. During the trial, test whether the banner blocks every marketing tag before consent, how consent records are searched, and how quickly classifications update when you add a new tool. Compare total cost with Ketch if your traffic exceeds 30,000 monthly visitors.

Visit Osano →See pricingOpens the official site
2

Ketch

Best for marketing-led consent programs

Best for: Consumer brands and marketing teams that want consent and preference management with published pricing up to 100,000 monthly users.

AttributeKetch
Published pricingFree up to 5k monthly unique users; Starter $150/month billed monthly up to 30k; Plus from $499/month billed annually up to 100k; Pro custom
Free plan or trialFree consent plan that does not expire under 5,000 monthly unique users; no credit card required
Consent managementConsent experience designer, preference center, privacy law templates, consent records, tracker scanning and tag orchestration on every tier
Data subject requestsDSR automation not on Free or Starter; add-ons on Plus; included on Pro
Data mapping and assessmentsData mapping with AI discovery, real-time data map, classification and real-time RoPA on Pro only
Main limitationDSR automation and data mapping need the custom Pro tier, and Ketch says some modules are sold separately
  • Ketch describes its free plan as a genuinely free consent plan rather than a time-limited trial.
  • Tag orchestration on every tier helps marketing teams enforce consent choices across downstream tools.
  • Integrations are limited to two data systems below Pro, and Ketch's FAQ says DSR, data mapping and assessments are priced separately from consent.

Our take: Ketch publishes more of its pricing than most privacy vendors. Free covers consent for up to 5,000 monthly unique users, Starter is $150 per month billed monthly for up to 30,000, and Plus starts at $499 per month billed annually for up to 100,000. Every tier includes the consent experience designer, a privacy preference center, law templates, consent record storage, tracker scanning and tag orchestration, which suits marketing teams that care about passing consent signals to ad and analytics tools. The tradeoff is that DSR automation and data mapping only arrive in full on the custom Pro tier, and the pricing FAQ says these modules are priced separately from consent, so ask for clarity. Ketch prices on average monthly unique users and confirms figures in a written proposal. Start on the free plan to test the banner and preference center, then ask for a Pro quote with your expected DSR volume. Compare it with DataGrail if request automation is the bigger need.

Visit Ketch →See pricingOpens the official site
3

DataGrail

Best for automating data subject requests

Best for: Midsize and growth companies with many SaaS systems that need automated request fulfilment and a live data map.

AttributeDataGrail
Published pricingQuote-based; no pricing published on the pages we could access
Free plan or trialNo free plan or trial listed; demo
Consent managementConsent Management enforces website consent and detects new cookies; Vera suggests cookie rules for approval
Data subject requestsRequest Manager handles DSRs across connected apps
Data mapping and assessmentsLive Data Map powers RoPAs and risk detection; Privacy Assessments for PIAs, DPIAs, AI risk and TIAs; Risk Register
Main limitationPricing is not public, and value depends on how many of your systems have ready connectors
  • DataGrail cites more than 2,000 integrations, which reduces engineering work to locate and delete personal data.
  • Vera, the AI privacy agent, suggests actions and takes them with human approval across the product suite.
  • There is no published pricing or self-serve trial, and the site gives two different integration counts (2,000 and 2,500).

Our take: DataGrail is built around a problem many companies hit after their first year of CCPA or GDPR compliance: data subject requests that require someone to search dozens of SaaS tools by hand. Request Manager routes access and deletion requests to connected systems, and the Live Data Map keeps an inventory of systems and processing that feeds records of processing and risk detection. The company cites more than 2,000 integrations, which is the key number to test against your own stack. Privacy Assessments cover PIAs, DPIAs, AI risk assessments and transfer impact assessments, and a Risk Register tracks findings. Vera, its AI agent, recommends actions and executes them only with human approval. Pricing is quote-based. In a demo, provide a list of your top 30 systems and ask which have native connectors, which need custom work and how deletion is verified. Compare total cost with OneTrust Privacy Automation if you need broader GRC modules.

Visit DataGrail →Opens the official site
4

TrustArc

Best for teams wanting embedded regulatory research

Best for: Privacy and compliance teams that want assessments and program management supported by built-in regulatory research and templates.

AttributeTrustArc
Published pricingQuote-based; no pricing on the pages we could access
Free plan or trialNo free plan or trial listed; demo
Consent managementCookie Consent Manager and Consent & Preference Manager across brands and channels
Data subject requestsIndividual Rights Manager automates DSR workflows
Data mapping and assessmentsData Mapping & Risk Manager; Assessment Manager for PIAs and AI risk assessments; PrivacyCentral program automation
Main limitationProduct set spans several named modules, so packaging and total cost need to be confirmed with sales
  • Nymity Research supplies regulation updates, legal summaries and more than 800 operational templates.
  • PrivacyCentral centralizes program tasks and maps them to laws and regulations, which helps teams report status to leadership.
  • Pricing is not published, and buyers must assemble the right combination of modules with a sales team.

Our take: TrustArc is one of the longest-standing privacy vendors and stands out for regulatory content. Nymity Research gives teams regulation updates, legal summaries and more than 800 operational templates, which is useful for small privacy teams that cover many jurisdictions without a large outside counsel budget. PrivacyCentral organizes program tasks against laws, Assessment Manager runs privacy and AI risk assessments, Data Mapping & Risk Manager builds inventories, and Individual Rights Manager automates requests. Consent is covered by the Cookie Consent Manager and Consent & Preference Manager. The company cites 1,500 customers. Pricing is quote-based and the product is sold as modules, so define scope carefully. In a demo, ask to see how a new law update flows into tasks and assessments, how data mapping is populated, and which modules are required for your first year. Compare research depth and price with OneTrust, which bundles DataGuidance research into its Privacy Automation package.

Visit TrustArc →Opens the official site
5

OneTrust

Best for large enterprise privacy programs

Best for: Large and global organizations that want privacy, consent, AI governance and third-party risk in one vendor relationship.

AttributeOneTrust
Published pricingQuote-based; packages priced on meters such as daily visitors, data subject profiles, users and asset inventory
Free plan or trialNo free plan or trial listed on the pricing page; personalized quote after a call
Consent managementCMP Base for websites, apps and CTV; CMP Suite adds notices and DSR; Universal Consent & Preference Management
Data subject requestsDSR automation in CMP Suite; DSR fulfillment and incident management in Privacy Automation Suite
Data mapping and assessmentsPrivacy Automation Base covers data mapping, PIAs, vendor privacy risk and DataGuidance regulatory intelligence
Main limitationBroad scope and quote-based tiers make it more than most small and midsize teams need
  • Solution packages extend to AI Governance, Tech Risk and Compliance and Third-Party Risk Management with Dow Jones screening.
  • Tiered meters let customers grow; OneTrust says account executives help move customers to the next tier when usage exceeds limits.
  • Pricing is entirely quote-based and tied to usage meters, which makes multi-year cost harder to predict.

Our take: OneTrust offers the widest scope on this page. Its pricing page organizes products into solution packages: CMP Base and Suite for consent, Universal Consent & Preference Management for marketing permissions, Privacy Automation Base and Suite for data mapping, assessments, vendor privacy risk, DSR fulfilment and incident management, plus AI Governance, Tech Risk and Compliance, and Third-Party Risk Management. Privacy Automation Base includes DataGuidance regulatory intelligence. Each package is priced on its own meter, such as average daily visitors, data subject profiles, users or asset inventory. That flexibility suits large enterprises consolidating several tools, but it means you need clear forecasts of each meter to compare quotes. Ask for pricing at current usage and at double your current usage, and confirm what happens if you exceed a tier mid-term. In implementation, plan for a dedicated administrator. If you only need consent and DSR for a few brands, Osano or Ketch may be simpler.

Visit OneTrust →See pricingOpens the official site
6

Securiti

Best for combined privacy and data security

Best for: Large enterprises that want privacy operations, data security posture management and AI governance on one data platform.

AttributeSecuriti
Published pricingQuote-based; no pricing published
Free plan or trialNo free plan or trial listed; demo
Consent managementFirst-party and third-party consent management and a privacy center
Data subject requestsData Subject Request Automation with breach management and compliance management modules
Data mapping and assessmentsData Mapping Automation with RoPA reports, assessment automation and data discovery and classification
Main limitationBuilt as a broad data and AI security platform, which can be more than a privacy-only team needs
  • Data discovery and classification run across hybrid multicloud and SaaS, which supports accurate data maps and DSAR searches.
  • Veeam completed its acquisition of Securiti AI in December 2025, linking privacy tooling with backup and data resilience.
  • Pricing is not published and the platform's breadth means a longer implementation and a cross-functional buying group.

Our take: Securiti's Data Command platform combines privacy operations with data security posture management and AI governance. For privacy teams, it offers DSR automation, consent management, data mapping with RoPA reports, assessment automation, breach management and a privacy center. What sets it apart is the discovery layer: Securiti scans structured and unstructured data across clouds and SaaS applications and classifies sensitive data, which can make data maps and request searches more complete than questionnaire-based approaches. Veeam completed its acquisition of Securiti AI in December 2025, so buyers should ask how the roadmap connects with Veeam's data protection products. Pricing is quote-based. The buying group often includes security, data and privacy teams, which can slow decisions but improves coverage. In a proof of concept, run discovery on a representative data store and compare results with your existing inventory. If your need is mainly consent and DSRs, a lighter tool may be faster.

Visit Securiti →Opens the official site

How to choose privacy management software

Map your obligations first

List the laws that apply to you, such as GDPR, UK GDPR, CCPA and other US state laws, and the obligations they create: consent, notices, request handling, records of processing, assessments and vendor contracts. Then decide which of those you need software for in the next 12 months. A small ecommerce company may only need consent and a simple request form, while a global business may need every module. Confirm legal requirements with qualified counsel; this article is general information, not legal advice.

Consent quality and marketing integration

A consent banner is only useful if it actually blocks tags until consent and passes choices to downstream tools. Test whether scripts fire before consent, whether Global Privacy Control signals are honoured, and whether Google Consent Mode or your tag manager receives the right signal. Check how consent records are stored and searched in case of a complaint. Osano and Ketch publish entry pricing, so you can run these tests on a live site before committing to a larger contract. Repeat the test on mobile and in a second region.

Data subject request automation

Estimate how many access, deletion and opt-out requests you receive each month and how many systems hold personal data. Manual handling is manageable at low volumes, but it becomes slow and error-prone as systems multiply. Ask vendors which of your systems have native connectors, how identity is verified, how deletions are confirmed and how deadlines are tracked. DataGrail emphasizes connector breadth, while OneTrust and Securiti combine requests with discovery and broader program tools. Ask to see an audit log for a completed request.

Data mapping and assessments

Records of processing and impact assessments depend on an accurate inventory. Questionnaire-based mapping relies on system owners answering surveys, while automated discovery scans systems for personal data. Ask how each product builds and maintains the map, how often it refreshes, and how assessments pull answers from it. Check whether templates cover AI risk assessments and transfer impact assessments if you use AI or move data across borders. Regulatory research, such as TrustArc Nymity Research or OneTrust DataGuidance, helps small teams keep templates current.

Pricing meters and growth

Privacy tools are priced on very different meters: monthly visitors, unique users, domains, data subject profiles, admin users or asset counts. Model your costs at current volume and at expected volume in two years. Ask what happens when you exceed a tier during the contract, whether modules can be added later at the same discount, and whether price increases at renewal are capped. A cheap consent plan can become expensive if traffic doubles, and an enterprise package can be overkill for a single brand.

How privacy management software pricing works

Entry-level consent tools often publish prices. Osano offers a free plan for one domain and 5,000 monthly visitors and a Plus plan at $199 per month for three domains and 30,000 visitors. Ketch offers a free consent plan up to 5,000 monthly unique users, Starter at $150 per month billed monthly up to 30,000 users, and Plus from $499 per month billed annually up to 100,000 users. These prices usually cover consent and preference management only. Data subject request automation, data mapping and assessments are typically on higher or custom tiers, so check whether you need them before choosing a plan.

Fuller privacy platforms are quote-based. DataGrail, TrustArc and Securiti do not publish prices, and OneTrust prices each solution package on its own meter, such as average daily visitors for consent, total data subject profiles for preference management, or users and privacy asset inventory for privacy automation. When you request quotes, give each vendor the same data: monthly traffic, number of brands and domains, expected requests per month, number of systems holding personal data and number of admin users. Ask for a three-year total and how overages are priced.

Budget for implementation and internal time, especially for data mapping and request connectors. Automation saves effort only after systems are connected and owners are assigned. Also plan for outside legal review of notices and assessments, which software supports but does not replace. A realistic first-year budget includes the subscription, connector setup, staff time to assign system owners and a review of banner text and privacy notices by counsel.

Kurums Match: which one fits you?

Pick the situation closest to yours. Each answer jumps to the matching card above.

I just need a compliant cookie banner for one websiteSmall site, low traffic

Osano → Osano's free plan covers one domain up to 5,000 monthly visitors, with Plus at $199 per month when you grow.

Marketing wants consent signals passed to every tagConsumer brand, ad stack

Ketch → Ketch includes tag orchestration and a preference center on every tier, with published pricing up to 100,000 monthly users.

We spend days on deletion requests across SaaS toolsMany systems, rising DSARs

DataGrail → DataGrail Request Manager routes requests to connected apps using a library of more than 2,000 integrations.

Our small privacy team covers many jurisdictionsResearch-heavy program

TrustArc → TrustArc pairs program tools with Nymity Research, including more than 800 operational templates and regulation updates.

We need privacy, AI governance and vendor risk in one placeGlobal enterprise

OneTrust → OneTrust sells packages for consent, privacy automation, AI governance and third-party risk under one vendor relationship.

Buying tip

Run a scan of your main website with any free consent tool before buying, and count how many tags fire before a visitor chooses. That number, plus your monthly request volume, tells you whether you need a consent tool or a full privacy platform.

Privacy Management Software: frequently asked questions

What is privacy management software?

Privacy management software helps organizations comply with data protection laws such as GDPR and CCPA. Typical modules include cookie consent banners, data subject request handling, data mapping and records of processing, privacy impact assessments and vendor risk management. Some platforms also cover AI governance and data security posture management. Software supports compliance but does not guarantee it.

Is there free privacy management software?

Yes, for consent. Osano offers a free plan for one domain and up to 5,000 monthly visitors, and Ketch offers a free consent plan for up to 5,000 monthly unique users that does not expire. Free tiers generally do not include request automation, data mapping or assessments, which require paid or custom plans.

How much does privacy management software cost?

Published consent plans on this page range from free to $199 per month for Osano Plus and from $499 per month for Ketch Plus on annual billing. Full platforms such as OneTrust, DataGrail, TrustArc and Securiti are quote-based and priced on meters such as traffic, data subject profiles, users or systems. Ask for a three-year total.

What is a DSAR and why automate it?

A data subject access request is a request from an individual to see, correct or delete the personal data an organization holds about them. Laws set deadlines for responses, such as one month under GDPR in most cases. Automation finds data across connected systems, tracks deadlines and records evidence. Check the deadlines that apply to you with counsel; this is not legal advice.

Do I need a privacy platform if I use a consent banner?

A consent banner covers only one obligation. Depending on the laws that apply to you, you may also need to handle access and deletion requests, keep records of processing, assess high-risk processing and manage vendors. Small organizations sometimes handle these manually at first. As systems and request volumes grow, a broader platform usually saves time.

Who owns Securiti and is OneTrust still independent?

Veeam completed its acquisition of Securiti AI in December 2025, according to the announcement. OneTrust continues to sell its own solution packages, as shown on its pricing page. Ownership changes can affect roadmaps and contract terms, so ask vendors about product direction, data residency and price protections during procurement. This is general information, not legal advice.

Related comparisons

Last updated 13 October 2026 · Pricing checked 12 October 2026.

Disclosure: Kurums is reader-supported through advertising. We currently have no affiliate, sponsorship or partnership relationship with any product compared on this page; if that changes, this page will say so and affected links will carry sponsored attributes.


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