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The situation

A 120-person software company in Amsterdam is opening its first sales office in Tokyo and needs a country manager who speaks Japanese, understands enterprise software and has sold to manufacturers. The founder’s inbox fills up within a week: a London search firm proposes a retained search at a third of first-year compensation, a Tokyo agency offers contingency at 35%, and a regional recruiter suggests a “container” model with a small engagement fee.

All three send terms of business. One defines the fee on “total first-year remuneration including guaranteed and target bonus, allowances and benefits”. Another says any candidate introduced remains chargeable for 12 months, whatever the route of hire. The third offers a refund only if the invoice is paid within 14 days.

The founder’s real question is not which percentage is lowest. It is which contract actually buys her the person she needs, at a cost she can predict.

Agency fees look simple — a percentage of salary — and almost never are. The percentage is applied to a salary definition that varies between contracts, the guarantee comes with conditions, and the clauses on introductions, exclusivity and temp-to-permanent transfer decide whether you pay once, twice or not at all. Add the fact that fee norms and regulation vary sharply between countries, and it is easy to overpay in one market and under-brief in another.

This guide explains the four main commercial models, sets out typical fee ranges in thirteen markets at the time of writing (November 2026), flags where agencies must be licensed, walks through the most common contract traps, and ends with a question set for briefing and choosing an agency. It is part of the Finding the Right Person hub, where you will also find our decision matrix on which hiring channel suits which role.

In short
  • Contingency agencies are paid only on a hire, typically 15–30% of first-year salary; retained search is paid in instalments and traditionally costs about a third of first-year cash pay.
  • RPO replaces part or all of your recruiting team with an outsourced one; temporary and contract staffing is priced as an hourly charge rate.
  • Japan requires a government licence for fee-charging placement; Singapore, the UAE, Türkiye, Poland and several Australian states license agencies or labour hire too.
  • The salary definition, introduction-validity period, rebate conditions and transfer fees matter more than the headline percentage.
  • Brief one or two agencies properly rather than five agencies badly; exclusivity buys effort if it is short and conditional.

Four commercial models, four different promises

A contingency agency is paid only when you hire someone it introduced. The fee, usually a percentage of the hire’s first-year base salary or total package, is invoiced on the start date or on offer acceptance, depending on the contract. Because the agency is paid only on success, consultants rationally put most effort into roles they expect to fill quickly; a hard role may be one of twenty briefs on a desk.

Retained search reverses the incentive. You pay in stages — commonly a third on signing, a third on presentation of a shortlist and a third on placement — and in exchange the firm commits a team, researches the whole market, approaches people who are not looking and assesses them before you meet them. Traditional retained fees sit around a third of the first year’s cash compensation, sometimes with a minimum fee; some firms now offer a fixed fee. Between the two sits container or engaged search: a smaller upfront payment, credited against a success fee.

Recruitment process outsourcing (RPO) is not a fee for one hire but an outsourced recruiting function. The provider embeds recruiters, sourcers and coordinators in your process, usually for a monthly management fee plus a fee per hire or per outcome, or a fully per-hire price at volume. It suits companies with sustained hiring — dozens or hundreds of hires a year — that want capacity without growing an internal team.

Temporary and contract staffing is the fourth model. The agency (an employment business in UK terms) employs or engages the worker and charges you an hourly or daily rate. That rate covers the worker’s pay, the employer’s social contributions, holiday pay and other statutory costs, and the agency margin. Because statutory costs differ so much between countries, the honest comparison is the margin after those costs, not the markup over the pay rate. Ask for the rate to be broken down.

When the money moves: four ways to pay for recruitmentBriefSearchShortlistOfferStartGuarantee endsContingencyRetained searchRPOTemp / contract100%rebate window1/31/31/3replacementmonthly management fee + a per-hire or per-outcome feecharge rate per hour workedTypical structures; instalment splits and guarantee lengths are negotiable
The four models pay at different points. Contingency pays once at the start; retained search pays in stages; RPO pays monthly plus per hire; temporary staffing pays per hour worked.

Typical fee ranges by country

The table below gives typical ranges reported by agencies, industry bodies and market surveys at the time of writing. Treat them as starting points for negotiation, not price lists: senior, scarce or confidential roles cost more, high-volume or exclusive arrangements cost less, and every market has agencies that sit well outside these bands. Fees are usually exclusive of VAT, GST or KDV. For job-board pricing as an alternative, see what it costs to post a job by platform.

Market Typical contingency fee Guarantee norm Licensing and regulation
United Kingdom 15–25%; up to 30% for senior or niche Rebate on a sliding scale, often 8–12 weeks No general licence; GLAA licence for labour providers in agriculture, shellfish and food processing; 2003 Conduct Regulations
United States 20–25%; 30–35% for specialist or executive Replacement or refund, commonly 60–90 days Some states and cities license employment agencies, mainly those that charge job-seekers
Germany 20–30% of annual gross; higher for executive search Guarantee commonly 3–6 months Placement needs no licence; temporary agency work needs an AÜG licence from the Federal Employment Agency
France 20–30% Guarantee commonly 3–6 months Recruitment firms need no licence; temporary work agencies must declare and hold a financial guarantee
Netherlands 15–25% Guarantee commonly 2–6 months Labour suppliers must register; new Wtta admission regime from 1 January 2027
Poland Commonly 15–25% (often quoted as monthly salaries) Guarantee commonly 1–3 months Agencies must be entered in the national register of employment agencies (KRAZ)
Türkiye Often quoted as one to three gross monthly salaries Guarantee commonly 1–3 months Private employment offices need an İŞKUR permit; job-seekers generally may not be charged
UAE and wider GCC 15–25%; higher for executive roles Guarantee commonly 3–6 months Agencies need a government licence (MOHRE in the UAE); recruitment fees may not be passed to workers
India 8.33–16.67% of annual CTC; 20–25% for CXO search Replacement within 30–90 days No national licence for domestic white-collar placement; overseas recruiting agents must register under the Emigration Act; GST added to fees
Singapore 15–25%; 20–30% for senior roles Guarantee commonly 3 months Employment agency licence from MOM; individual consultants must be registered
Japan Commonly 30–35% of theoretical annual income; up to 40% for some roles Published refund policy, typically within the first 3–6 months MHLW licence mandatory for fee-charging placement
Australia 15–25%; 30% or more for executive Guarantee commonly 3 months Labour hire licensing in Queensland, Victoria, South Australia and the ACT
Brazil 15–25%, often quoted as monthly salaries Guarantee commonly 60–90 days Temporary work companies must register with the Ministry of Labour and Employment
Typical ranges at the time of writing (November 2026), compiled from agency rate cards, industry surveys and regulator sources. Ranges are indicative and negotiable; confirm current rules with the regulator named.

Three patterns are worth knowing. India and Türkiye often price in months of salary rather than percentages, which sounds lower but needs converting before you compare; one month’s cost-to-company is 8.33% of the annual figure. Japan sits at the top of the global range, partly because the mid-career market runs so heavily through agencies and partly because fees are calculated on a theoretical annual income that includes expected bonuses. And in the Gulf the salary base for fee calculation often includes housing and transport allowances, which can lift the effective fee considerably.

Where agencies must be licensed

Before you engage an agency in a new country, check that it is allowed to do the work. In Japan, Article 30 of the Employment Security Act requires anyone running a fee-charging employment placement business to be licensed by the Minister of Health, Labour and Welfare. Licensed agencies publish their fee schedules and refund policies on the ministry’s public register, so you can read the terms before you sign; MHLW guidelines also restrict agencies from encouraging a person they placed to change jobs again within two years. Operating without a licence carries criminal penalties.

Singapore licenses employment agencies through the Ministry of Manpower, and the individuals who do the placement work must be registered too. The UAE licenses private recruitment agencies through the Ministry of Human Resources and Emiratisation, and its labour law bars passing recruitment costs to the worker. In Türkiye, private employment offices (özel istihdam büroları) need an İŞKUR permit, with a separate authorisation for temporary work arrangements. Poland requires agencies to be entered in the national register of employment agencies (KRAZ), a regime updated by the 2025 labour-market act.

Temporary labour is regulated more tightly than placement almost everywhere. Germany has no licence for permanent placement but requires a licence under the Temporary Agency Work Act (AÜG) for any business that hires out workers. The Netherlands is introducing a mandatory admission system under the Wtta from 1 January 2027, with enforcement from 1 January 2028; once it bites, hirers may only use admitted suppliers. In Australia, Queensland, Victoria, South Australia and the ACT run labour hire licensing schemes, and hosts as well as providers face penalties for using unlicensed labour hire. The UK requires a licence from the Gangmasters and Labour Abuse Authority for labour providers in agriculture, shellfish gathering and food processing and packaging.

Watch outUsing an unlicensed provider can put the liability on you, not just the agency. In Germany, an unlicensed hiring-out arrangement can create a deemed employment relationship between the worker and the client, plus fines. Dutch, Australian and UK rules similarly penalise hirers who use unregistered or unlicensed suppliers. Ask for the licence or register number in writing and check it on the official register before the first worker starts.

The terms-of-business traps that cost more than the percentage

Agencies’ standard terms are written by agencies. Nearly all can be negotiated before the first CV arrives and almost none after. These clauses most often turn a 20% fee into something larger.

The salary definition

“Remuneration” may mean base salary only, or base plus guaranteed bonus, target bonus, car allowance, housing and the value of benefits. On a sales role with a large variable element the difference can add a third to the fee. Fix the base for the fee calculation — ideally annual base salary as stated in the offer letter — and say how part-time and fixed-term hires are handled.

What counts as an introduction

Some terms treat an emailed CV, sent without your request, as an introduction that entitles the agency to a fee if you ever hire that person within 12 months or more. Others charge if you hire the candidate into a different role than the one briefed, or if the candidate tells a friend about your vacancy. Require that introductions are made only against a live brief, with the candidate’s consent, and that each introduction is valid for six months for the role briefed.

Rebates with strings attached

A rebate or free replacement if the hire leaves early is standard, but many terms void it unless you paid the invoice within 7 or 14 days, or unless the person left voluntarily, or unless you notify the agency within a few days. Sliding scales are common in the UK, for example a full refund if the hire leaves in the first weeks, falling in steps to nothing by week 12. Negotiate the length, remove the payment-timing condition, and make sure dismissals during probation for performance reasons are covered.

Temp-to-perm transfer fees

If you take on a temporary worker directly, the agency will usually charge a transfer fee. In the UK, regulation 10 of the Conduct of Employment Agencies and Employment Businesses Regulations 2003 limits this: a transfer fee is unenforceable once the “relevant period” has ended — 14 weeks from the worker’s first day or 8 weeks after their last, whichever ends later — and the hirer must be offered an extended period of hire as an alternative to paying. Other countries have different rules or none; read the transfer clause before the first temp starts.

Exclusivity, minimum fees and auto-renewal

Exclusivity can buy real effort from a contingency agency, but only if it is short (four to six weeks), conditional on agreed activity (a shortlist by a date) and terminable. Watch for minimum fees that make junior hires disproportionately expensive, for fee clauses that survive termination indefinitely and for framework agreements that auto-renew. If you sign master terms with several agencies, run them through the same checklist so that your obligations are consistent.

Consultant’s notePut your own one-page addendum on top of the agency’s terms: base salary as the fee basis, six-month introduction validity for the briefed role only, a three-month guarantee with replacement or pro-rata refund regardless of payment timing, a capped transfer fee, and a clause that your terms prevail where they conflict. Good agencies sign it with minor changes. An agency that refuses all of it has told you how the relationship will go.

Briefing an agency so it finds the right person

Most poor agency results trace back to a poor brief. A consultant who receives a job description and a salary range will search for the job description; a consultant who understands why the role exists, what success looks like after a year, which two must-haves cannot be traded and why a strong candidate would move will search for the person. Give the agency the same material you would give an internal recruiter: the scorecard, the pay band, the interview process and the hiring manager’s time. Our hiring manager intake meeting question set produces exactly that briefing pack.

Agree the process before the search starts: how many candidates you expect to see and by when, what the agency should screen for, how quickly you will give feedback (48 hours is a reasonable commitment), who presents the offer, and how the agency should describe your company. Agencies are your voice in the market.

A question set for choosing and briefing an agency

Use these questions in the first meeting with any agency or search firm. Write down the answers; they become the basis of your addendum and your review six months later.

● Choosing and briefing an agency · 13 questions
1Which placements like this one has the named consultant made in the last 12 months, in this market?You hire the consultant, not the brand. Ask for anonymised examples at the same level and location.
2How many live briefs is that consultant working on now?A contingency consultant with thirty open roles will triage yours; a realistic workload is a small number of comparable searches.
3Where will you look for candidates beyond your own database?Database recycling produces the same candidates other clients saw. Look for a sourcing plan that names competitors, communities and target profiles.
4Is the agency licensed or registered where that is required, and what is the number?In Japan, Singapore, the UAE, Türkiye, Poland and parts of Australia, licensing is a legal requirement; unlicensed providers create liability for you.
5On what salary definition is the fee calculated?Base salary versus total package can change the fee by a third or more on roles with variable pay.
6When is the fee invoiced and when is it due?Invoicing on start date rather than offer acceptance protects you against candidates who withdraw.
7What exactly is the guarantee, and what conditions void it?Look for payment-timing conditions, exclusions for dismissals and short notification windows.
8How long is an introduction valid, and does it cover other roles?Six months for the briefed role is fair; 12 months for any role is a trap.
9What does the agency charge if we take on a temporary worker permanently?Transfer fees can rival a placement fee; in the UK they are limited by the 2003 Regulations.
10Do you ask for exclusivity, and on what conditions?Short, conditional exclusivity can work; open-ended exclusivity removes your options.
11How will you screen candidates against our scorecard, and what will you send us for each?A short written assessment against the must-haves saves interview time and shows the consultant has understood the role.
12How do you handle candidate data, and who is the data controller?Under GDPR, UK GDPR, KVKK and similar laws you share responsibility for candidate data; agree roles in writing.
13Will you approach our current employees or recent placements?A reasonable off-limits clause protects your team; retained firms usually offer it, contingency agencies sometimes do.

How many agencies, and when to stop

Sending one role to five contingency agencies feels safer. In practice it creates a race to send CVs first, duplicate introductions and fee disputes, and tells every consultant your brief is not worth their best effort. For most roles one or two well-briefed agencies outperform five. For senior or confidential roles, one retained firm is the norm. Review performance at the end of every search: shortlist quality, time to shortlist, offer acceptance and whether the hire is still there after a year. Our guide to recruitment metrics and KPIs shows how to compare agencies with your other channels on a like-for-like basis.

If you find yourself paying agency fees for the same role family every quarter, that is a sign to build a pipeline rather than buy hires one at a time: a referral programme, a direct sourcing capability or a talent pool of people you have already met. Agencies remain the right channel for scarce, senior and new-market hires, which is where their fee buys reach you cannot easily build yourself.

Your next move
List every agency you used in the last 12 months with its fee basis, guarantee and introduction-validity terms.
Draft a one-page addendum covering salary basis, introduction validity, guarantee, transfer fees and precedence, and send it to every agency.
Check licence or register numbers for agencies in Japan, Singapore, the UAE, Türkiye, Poland and Australia, and for any temporary labour supplier.
Brief each new search with a scorecard, pay band, process timetable and named hiring-manager time.
Limit each role to one or two agencies and agree feedback within 48 hours.
Review agency performance by shortlist quality, offer acceptance and twelve-month retention, not by CV volume.
Last Updated: November 2026 · Reviewed by the Kurums HR editorial team. This guide is general information, not legal advice; employment and advertising rules change, so confirm requirements with local counsel before you post.

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