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The situation

A Spanish-owned contact-centre operator with 300 staff in Medellín has won a contract that needs 80 extra bilingual agents within six weeks, and the board wants a new country general manager in Bogotá by the end of the quarter.

The operations director has three offers. A temporary-services company says it can keep all 80 agents on its payroll “for as long as you need them”. A headhunter offers the general-manager search for a percentage of first-year salary. An outsourcing firm proposes taking over the whole campaign. Only one of these promises is a problem, and it is the most convenient one: under Colombian law, workers in mission from a temporary-services company cannot cover a permanent need indefinitely.

Colombia has a regulated, mature market for staffing and recruitment. Empresas de servicios temporales (ESTs) are authorised and supervised by the Ministry of Labour, recruiters must be authorised as employment agencies, and executive search is a common route to senior hires: a 2025 report by the search firm Executive Connection, published by Portafolio, found that about 60% of organisations use specialised firms to hire executives.

This guide explains how the market works, what the EST rules mean for your plans and which firms operate in each segment, then gives you a question set for the first meeting. It belongs to the Finding the Right Person hub; read it with our Colombia recruiting playbook.

In short
  • Recruiters act as authorised employment agencies; their services must be free for job seekers, so the employer pays.
  • Temps must come from an EST authorised by the Ministry of Labour, and only for occasional work, cover for absent staff or peaks in demand.
  • Peaks can be covered for six months plus one six-month extension; after that, hire directly or redesign the work.
  • Executive search fees average 20–30% of annual salary and searches take four to eight weeks, according to a 2025 industry report.
  • Below: fourteen firms in three groups, a summary table and a twelve-question set.

How Colombia’s recruitment and HR-services market works

Colombian employers use four kinds of firm. Agencias de gestión y colocación de empleo recruit people you employ yourself. Headhunters run retained searches for senior roles. Empresas de servicios temporales employ workers in mission and send them to your premises. Outsourcing and HR consulting firms run processes (payroll, sales promotion, facilities) or sell expertise in pay, assessment and culture.

Agencies are widely used for professional hiring in Bogotá and Medellín and for volume hiring in contact centres, retail, logistics and agribusiness. The Executive Connection report found that Bogotá accounts for about 55% of executive searches, Medellín and Cali together for about 25%, and other regional capitals for the rest.

Licensing and authorisation

Recruitment is treated as labour intermediation, and agencies must be authorised within the Servicio Público de Empleo framework; their services are free for job seekers. ESTs face stricter entry rules under Ley 50 de 1990 and Decreto 4369 de 2006: an exclusive corporate purpose, paid-in capital of at least 300 monthly minimum wages, model contracts and a guarantee insurance policy of at least 500 monthly minimum wages in favour of the workers, renewed annually. The Ministry keeps public lists of authorised, sanctioned and cancelled ESTs, your first check.

Fees, guarantees and timing

Executive search is usually retained; Executive Connection’s 2025 figures put average fees at 20–30% of annual salary, with searches taking four to eight weeks. For professional and middle-management roles, contingency fees are common and, at the time of writing (November 2026), generally quoted as a percentage of annual salary somewhat below search levels, or as a multiple of monthly pay. Use our agency fees guide to compare like with like.

Two details change the arithmetic. Annual pay can mean twelve monthly salaries, twelve plus the legal service bonus, or a salario integral that bundles benefits, so fix the base. And trial periods (período de prueba) usually run up to two months, so a 60- to 90-day replacement guarantee covers the riskiest window. ESTs price differently, with a mark-up on the worker’s full labour cost.

Notice periods and the reform backdrop

Employees typically leave with around a month’s notice, and employers who end an indefinite contract without just cause pay a statutory indemnity rather than serve long notice; fixed-term contracts need 30 days’ written notice of non-renewal. The 2025 labour reform, Ley 2466 de 2025, kept the EST model, reaffirmed limits on outsourcing and labour intermediation, and changed rules on fixed-term contracts and night and Sunday work that affect how you cost a role.

Colombia at a glance
Agency licence required?Yes: agencies authorised; ESTs by the Ministry of Labour
Typical contingency feeA % of annual salary or a multiple of monthly pay (varies)
Guarantee period normFree replacement, often 60–90 days
Retained search norm20–30% of annual salary (2025 industry report)
Temp/staffing rulesEST only; peaks 6 months + one 6-month extension
Main business hubsBogotá, Medellín, Cali, Barranquilla, Bucaramanga
Data-protection lawLey 1581 de 2012 (habeas data)
Kurums country playbookRecruiting in Colombia

The EST rules every user company has to respect

A user company may hire through an EST in three situations only: occasional, accidental or transitory work; replacing staff on holiday, leave, sickness or maternity leave; and increases in production, transport, sales, harvests or seasonal demand. In the third case the assignment may last up to six months, extendable once for up to six more. A need that is still there after that is a permanent need.

Workers in mission are the EST’s employees, but they are entitled to an ordinary salary equal to that of the user company’s staff doing the same activity, and to the transport, meal and recreation benefits the user offers its own workers on site. Courts look at substance: an EST rotating people through one post for years invites a finding that the user company is the real employer.

Watch outBe sceptical of any offer to keep workers in mission “for as long as you need them”, or to reclassify a permanent team as outsourcing or individual service contracts. Colombian rules on labour intermediation, reaffirmed by the 2025 reform, are designed to catch exactly that, and the exposure lands on the user company as well as the supplier.

Recruitment, selection and staffing firms in Colombia

First, Colombian operations of international groups; second, Colombian ESTs and outsourcers. Expanding without a local company? Read about hiring where you have no entity first: an EST is not a substitute for an employer of record.

International groups with Colombian operations

Adecco ColombiaRecruitment · Temps · Outsourcing
TemporaryOutsourcingPayroll
WhereColombia; the site cites 11 branches in eight cities
Best forPermanent and temporary selection, outsourced operations, payroll
Pricing modelFee per hire; mark-up on temporary and outsourced staff

Lists personnel selection, temporary selection, industrial, commercial and administrative outsourcing, HR consulting, payroll outsourcing and training: practical when one supplier must cover several cities and contract types.

Visit Adecco Colombia →

ManpowerGroup ColombiaStaffing · Recruitment · IT
TemporaryRPOExperis IT
WhereColombia (Manpower de Colombia, Manpower Professional)
Best forTemporary talent, permanent placement, RPO, technology hiring
Pricing modelMark-up on temps; fee per placement; programme pricing

Operates through Manpower (temporary talent, permanent placement, payroll outsourcing, headhunting, trade marketing), Talent Solutions (RPO, outplacement, assessment) and Experis (technology headhunting).

Visit ManpowerGroup Colombia →

Michael Page ColombiaSpecialist recruitment · PageGroup
PermanentInterimExecutive
WhereBogotá office; searches across several departments
Best forCommercial, finance, technology and supply-chain professionals
Pricing modelContingency fee; retained terms for executive search

Lists permanent and interim recruitment, “IT Talent as a Service”, executive search through Page Executive and RPO, with desks from agro-industry, banking and mining to tax, legal and sales.

Visit Michael Page Colombia →

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Colombian temporary-services and outsourcing companies

ListosEmpresa de servicios temporales
ESTSelectionValle del Cauca
WhereNationwide; base in Valle del Cauca (Cali, Yumbo)
Best forWorkers in mission, with recruitment and contracting handled by the EST
Pricing modelMark-up on the worker’s total labour cost

A Colombian temporary-services company listing recruitment, selection, contracting and training of personnel, plus wellbeing and occupational health and safety, for sectors from manufacturing and agriculture to finance and pharma.

Visit Listos →

SerdanOutsourcing · Temporary staffing
ESTPayrollFacilities
WhereHeadquartered in Bogotá, operating nationwide
Best forTemps, payroll administration and support services under one contract
Pricing modelMark-up on temps; monthly fees for outsourced lines

Says it was founded in 1978 within the Bavaria business group. Its lines include temporary staffing through Misión Temporal, talent selection, payroll administration, sales promotion, facility services and logistics.

Visit Serdan →

EficaciaTrade marketing · HR services
Trade marketingSelectionCali
WhereHeadquartered in Cali; also Ecuador and Peru
Best forSales and merchandising teams, selection and temporary staffing
Pricing modelProgramme fees; mark-up on temps; fee per selection

Presents itself as a specialist in trade marketing, sales and human resources. Its HR side lists talent selection including headhunting, payroll outsourcing, training and temporary staffing.

Visit Eficacia →

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Executive search firms in Colombia

Colombian executive search is concentrated in Bogotá, serving multinationals and the family-owned groups that dominate much of the economy. Family businesses add governance and succession to the brief; ask each firm how it handles that.

Egon Zehnder BogotáExecutive search · Board advisory
CEO searchBoardsFamily business
WhereBogotá; covers the Andean region and Central America
Best forCEO succession, board searches, leadership assessment
Pricing modelRetained fee; advisory per engagement

The office, opened in 1998 according to the firm, lists CEO, executive and board search, board advisory, executive assessment and team development, working with family groups, multinationals and state-owned companies.

Visit Egon Zehnder Bogotá →

Heidrick & Struggles BogotáExecutive search · Leadership consulting
Executive searchLeadershipCulture
WhereBogotá (Teleport, Calle 113)
Best forSenior executive and board searches; culture work
Pricing modelRetained fee; consulting per project

The Bogotá office belongs to a firm that lists executive search across C-suite functions, leadership consulting, corporate transformation, on-demand talent and organisation and culture services.

Visit Heidrick & Struggles Bogotá →

Stanton Chase BogotáExecutive search · Board services
C-suiteSuccessionPublic sector
WhereBogotá (Chapinero)
Best forC-suite searches for multinationals, family firms and the public sector
Pricing modelRetained fee per search

Founded in 2004 according to the firm, the office offers retained executive search, executive assessment, board services, succession planning and onboarding for public bodies, companies and family businesses.

Visit Stanton Chase Bogotá →

Boyden ColombiaExecutive search
Executive searchFamily-ownedIndustrial
WhereColombia office of the global Boyden network
Best forSenior hires in consumer, finance, healthcare and industry
Pricing modelRetained fee per search

Describes executive search that combines a global network with local insight, with specialties in consumer and retail, financial services, healthcare and life sciences, industrial, family-owned firms and multinationals.

Visit Boyden Colombia →

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HR consultancies, assessment and outsourcing

HR consulting in Colombia clusters around reward and benefits, psychometric and integrity testing (common in selection for roles handling cash or sensitive data) and culture surveys used for employer branding. Keep any test job-related and explain it to candidates; our guide to reducing bias in hiring sets out the principles.

Mercer ColombiaReward, benefits & talent consulting
CompensationBenefitsTalent
WhereColombia; the site says Mercer is moving to the Marsh name
Best forCompensation strategy, health and benefits, talent development
Pricing modelProject fees; survey subscriptions

Groups its Colombian work under workforce and compensation, health and benefits, and talent development. The parent group announced in 2025 that its businesses will go to market under the Marsh brand.

Visit Mercer Colombia →

WTW ColombiaTotal rewards · Benefits consulting
Total rewardsBenefitsRetirement
WhereColombia
Best forPay strategy and design, benefits, retirement, employee experience
Pricing modelProject fees and data subscriptions

Lists total rewards, compensation strategy and design, health and benefits, wellbeing, retirement, talent and employee experience, and work transformation.

Visit WTW Colombia →

Psigma CorpPsychometric assessment
AssessmentIntegrity testsClimate
WhereBogotá office (Calle 100); offices across Latin America
Best forIntegrity, competency and personality testing for selection
Pricing modelLicence or per-assessment pricing

Sells assessments for selection and development, including integrity and fraud-risk tests, selection batteries, DISC-style profiles, leadership-potential and 360-degree tools and climate surveys.

Visit Psigma Corp →

Great Place To Work ColombiaCulture certification · Surveys
CertificationClimate surveyEmployer brand
WhereColombia
Best forWorkplace surveys, certification and improvement plans
Pricing modelCertification and survey fees per cycle

Offers Great Place To Work certification, a survey of employees’ experience of the workplace, training and support for improvement plans.

Visit Great Place To Work Colombia →

The Colombian firms at a glance

Listings are editorial and independent; no firm paid to be included, and inclusion is not a recommendation. Check licences, terms and references directly with each firm. More providers are listed in the free kurums.com directory of recruitment agencies and executive search firms.

Firm Type Specialisms / sectors Where Website
Adecco Colombia Recruitment, temps, outsourcing Selection, payroll, outsourcing Eight cities adecco.com/es-co
ManpowerGroup Colombia Staffing, RPO, IT Temps, payroll, Experis National manpowergroupcolombia.co
Michael Page Colombia Specialist recruitment Commercial, finance, IT Bogotá michaelpage.com.co
Listos EST Workers in mission, selection Valle del Cauca; national listos.com.co
Serdan Outsourcing, EST Temps, payroll, facilities Bogotá; national serdan.com.co
Eficacia Trade marketing, HR Sales teams, selection, temps Cali; national eficacia.com.co
Egon Zehnder Executive search CEO, boards, family business Bogotá egonzehnder.com
Heidrick & Struggles Executive search C-suite, leadership, culture Bogotá heidrick.com
Stanton Chase Executive search C-suite, succession, public sector Bogotá stantonchase.com
Boyden Colombia Executive search Consumer, finance, health, industry Colombia boyden.com/colombia
Mercer Colombia HR consulting Compensation, benefits, talent Colombia mercer.com/es-co
WTW Colombia HR consulting Total rewards, benefits Colombia wtwco.com/es-co
Psigma Corp Assessment Psychometric, integrity tests Bogotá; LatAm psigmacorp.com
Great Place To Work Colombia Culture consulting Certification, surveys Colombia greatplacetowork.com.co
Fourteen firms in this guide, grouped by what they say they do. Confirm authorisations and terms with each firm.

Choosing and briefing a firm in Colombia

Match the firm type to the need. A permanent need calls for an agency or a search firm; a genuine peak can go to an EST, with the twelve-month limit in your plan from day one. The chart summarises both points; for alternatives to agencies, use our hiring-channel decision matrix.

Two numbers that shape agency hiring in ColombiaLeft: how long an EST worker may cover a peak in demand. Right: where executive searches take place.The EST clock (production or seasonal peaks)Up to 6 monthsOne extension, up to 60 mo3 mo6 mo9 mo12 mo!Allowed uses of an EST:1. Occasional, short-term work2. Cover for staff on holiday, leave or sickness3. Peaks in production, sales or harvests: six months plus one six-month extensionAfter that: hire directly or redesign the work.Where executive searches happenBogotá55%Medellín and Cali25%Barranquilla, Bucaramanga, other20%Share of executive searches by city, from ExecutiveConnection’s 2025 report as published by Portafolio.
Left: the EST time limit for peaks in demand under Colombian rules. Right: share of executive searches by city, from Executive Connection’s 2025 report as published by Portafolio.
● Before you engage a recruitment or HR firm in Colombia · 12 questions
1Is the recruiter an authorised employment agency (agencia de gestión y colocación)?Labour intermediation needs authorisation within the Servicio Público de Empleo framework.
2For temps, is the EST authorised by the Ministry of Labour, with its guarantee policy renewed?Only authorised ESTs may send workers in mission, and the policy protecting wages must be updated every year.
3Which of the three legal grounds for an EST applies?Occasional work, cover for absent staff or a peak in demand: if none applies, you are buying the wrong service.
4When does the six-month clock start, and what happens at month twelve?Diarise the limit and decide early whether to hire directly.
5What salary is the fee based on: twelve monthly salaries, a salario integral, or total pay with bonus?Fix the base before comparing quotes.
6What is the guarantee if the hire leaves during the trial period?Trial periods run up to two months; the guarantee should cover them.
7How well does the firm know Medellín, Cali or Barranquilla?Regional markets have their own networks, employers and salary levels.
8How will candidate data be handled under Ley 1581 de 2012?Agree consent, purpose and retention before CVs flow.
9Would the outsourcing proposal survive a test of genuine autonomy?Colombian law targets arrangements that disguise permanent employment.
10What monthly proof will you get that wages, social security and parafiscales are paid?User companies are exposed when a supplier fails.
11What are the off-limits and non-solicitation terms?Know whether hiring a candidate later through another route triggers a fee.
12What will the firm hand over at the end, hire or no hire?A market map and salary ranges make the next attempt cheaper.
Consultant’s noteAsk an EST for three things before the first worker starts: its current Ministry of Labour authorisation, the renewed guarantee policy and a sample monthly compliance pack covering payroll, social security and parafiscales.

Making the relationship work

Put the essentials in writing: fee base and percentage, instalments for retained searches, the replacement guarantee, exclusivity, off-limits rules and Ley 1581 data-protection terms. For ESTs and outsourcers, add the monthly compliance evidence you expect and the right to audit it. At offer stage, our reference-check question set helps you test what the agency’s report says.

Then measure the firms: time to shortlist, interview-to-offer ratio and twelve-month retention tell you more than any pitch. The global guide to HR consulting and recruitment firms explains how multinationals build such a panel.

Your next move
Separate permanent needs from genuine peaks before speaking to any supplier.
Check each recruiter’s agency authorisation and each EST’s Ministry of Labour authorisation.
Diarise the six- and twelve-month EST limits, with a decision point at month five.
Fix the fee base in writing and make all firms quote on it.
Ask for a guarantee that covers the two-month trial period.
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Last Updated: November 2026 · Reviewed by the Kurums HR editorial team. This guide is general information, not legal advice; employment and advertising rules change, so confirm requirements with local counsel before you post.

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