Meta’s updated Commercial Terms go live on October 30, 2026. After publisher pushback, the company removed the word “train” from the website-crawling clause while retaining broad automated access rights for business accounts.
Marketing · Topic
Social Media — Page 2
Social media marketing guides covering LinkedIn, Instagram, TikTok, X (Twitter), YouTube Shorts, organic social strategy, community building, creator economy, social commerce, influencer partnerships, and measuring social ROI. For social media managers, community managers, creators, and marketing teams building owned audience.
- 61 guides
- 7 subtopics
- Updated Oct 19, 2026
All guides · page 2
ChatGPT Ads Reach About 60,000 Advertisers in Early October 2026: Notes for Marketing
New Street Research and The Information reported that ChatGPT Ads reached roughly 60,000 advertisers by early October 2026, up from about 20,000 in late August, after price cuts and expansion of the self-serve platform. Marketing teams should evaluate test budgets and measurement setup this week.
Meta Releases Muse Spark Open on October 15, 2026: Notes for Technology
On October 15, 2026, Meta released Muse Spark Open, an 816-billion-parameter open-weight model (42 billion active) with a 1-million-token context window, optimized for coding and agentic work and capable of running locally on two Apple M5 Ultra Mac Studios. Technology teams evaluating open models should review data-control and inference-cost trade-offs this week.
Influencer Marketing Measurement in 2026: Lessons From ANA Research and Cal AI’s Growth Formula
Two-thirds of marketers say measuring influencer campaigns is the hardest part. What the ANA data and Cal AI’s playbook mean for your creator budget.
Vizio’s Creator-Led CTV Push and Gen Z Lessons From Advertising Week 2026
Vizio adds 40+ creator channels, Walmart Connect moves into live TV, and Smirnoff and Hinge share Gen Z lessons. What marketers should do next.
Meta Muse Wonder Launch, October 12, 2026: Notes for Technology
On October 12, 2026, Meta released Muse Wonder and Muse Wonder Full, its most capable agent models, available immediately via the Meta Model API and Muse Code.
Meta’s AI Ad Tools at Advertising Week, October 8, 2026: Notes for Marketing
Meta unveiled agentic ad assistants, wider Ads Creative Studio access, video generation and checkout tests. How to set guardrails and measure results.
Meta Bans TikTok Ads Across Platforms, October 8, 2026: Notes for Marketing
Meta banned ByteDance and TikTok-linked advertising on its platforms in the US and six other countries, effective October 8, 2026. Marketing teams using Meta to drive traffic or installs to TikTok must reallocate campaigns this week.
YouTube Creator Partnerships: A Brand Guide to Deals and Rules
How brands find, brief, contract and measure YouTube creators in 2026, including the Creator Partnerships tools in Google Ads, disclosure and AI likeness rules.
YouTube SEO: How Search and Recommendations Rank Videos
What YouTube says about ranking, and what a marketing team can control: titles, thumbnails, chapters, retention, captions, dubbing and channel structure.
YouTube Ads Guide: Formats, Targeting, Bidding and Budgets
A buyer’s guide to YouTube advertising in Google Ads: what each format costs you for, which campaign type carries it, how to bid and how to prove it worked.
YouTube Shorts Strategy for Brands: Series, Hooks and Metrics
How brands should plan Shorts in late 2026: feed distribution, the new series format, hooks, repurposing long-form, AI editing tools and a separate scorecard.