TL;DR: PandaDoc and DealHub publish accessible tiers for quote and proposal workflows. Salesforce CPQ and Conga are largely quote or platform-led. Order follows published $0 / list prices first.
CPQ (Configure, Price, Quote) software helps sales teams assemble accurate complex quotes, apply pricing rules, and generate proposals or contracts. In 2026 the category spans lightweight proposal tools with CPQ features to full enterprise CPQ platforms.
Every entry uses the same fields: published pricing, free plan or trial, primary strength, and the main limitation. The order below is not a quality ranking. Public $0 / published price first, quote-led last.
CPQ software compared at a glance
| Provider | Published pricing | Primary strength | Best for | Link |
|---|---|---|---|---|
| PandaDoc | Published Essentials/Business tiers; free trial | Proposals + e-sign + light CPQ | Teams that need polished quotes and signatures without heavy ERP | Visit → |
| DealHub | Published and mid-market options | CPQ + CLM and deal rooms | B2B sales needing configure-price-quote with collaboration | Visit → |
| Salesforce CPQ | Add-on to Salesforce; primarily quote/platform | Deep Salesforce CRM integration | Existing Salesforce customers with complex product catalogs | Visit → |
| Conga | Primarily quote-based | CPQ + document generation and CLM | Enterprises needing advanced document automation with quotes | Visit → |
| Pros | Primarily quote-based enterprise | AI-assisted pricing and CPQ | Large organizations optimizing complex pricing | Visit → |
PandaDoc published tiers and public positioning for DealHub were reviewed on 23 September 2026. Salesforce CPQ, Conga, and Pros are largely platform or quote-led. Confirm current list prices and Salesforce edition requirements on the live vendor pages.
Two tools publish approachable tiers for proposal and light CPQ use. Full enterprise CPQ remains largely quote or CRM-platform driven.
Proposal tools vs full CPQ engines
Lightweight tools excel at branded proposals, e-signature, and simple product selection. Full CPQ engines add constraint-based configuration, guided selling, complex discount rules, and ERP-grade integration. Match the tool to catalog complexity and CRM stack rather than feature lists alone.
The 5 providers in detail
1. PandaDoc
Best for: Sales and customer-success teams that need professional proposals, pricing tables, and e-signature without a heavy CPQ implementation.
| Published pricing | Essentials and Business published tiers; free trial |
| Free plan / trial | Free trial available |
| Core focus | Document generation, pricing tables, e-sign, light configuration |
| Main limitation | Not a full constraint-based enterprise CPQ engine |
- Transparent published pricing and fast time-to-value.
- Strong template and content library for proposals.
- Native e-signature reduces tool sprawl for many teams.
2. DealHub
Best for: B2B sales organizations that want CPQ together with deal rooms and contract collaboration.
| Published pricing | Mid-market published and quote options |
| Free plan / trial | Demo and evaluation paths |
| Core focus | CPQ, CLM, digital deal rooms |
| Main limitation | Heavier than pure proposal tools; lighter than some enterprise CPQ suites |
- Combines quote configuration with post-quote collaboration.
- Positioned for revenue teams that need visibility across the deal cycle.
- Evaluate current published packages against your CRM.
3. Salesforce CPQ
Best for: Organizations already standardized on Salesforce that need deep product configuration and pricing rules inside the CRM.
| Published pricing | Salesforce add-on; primarily quote or edition-based |
| Free plan / trial | Salesforce trial / sales-led |
| Core focus | Native Salesforce CPQ, guided selling, product rules |
| Main limitation | Requires Salesforce investment and often implementation partners |
- Deepest native integration for Salesforce-centric teams.
- Powerful rule and constraint engines for complex catalogs.
- Licensing sits on top of Salesforce edition costs.
4. Conga
Best for: Enterprises that need CPQ tightly linked to advanced document generation and contract lifecycle management.
| Published pricing | Primarily quote-based |
| Free plan / trial | Sales-led evaluation |
| Core focus | CPQ, document automation, CLM |
| Main limitation | Implementation and pricing are enterprise-oriented |
- Strong document and contract automation alongside quoting.
- Fits organizations with complex legal and commercial document needs.
- Expect formal scoping and quote process.
5. Pros
Best for: Large organizations that want AI-assisted pricing science together with CPQ capabilities.
| Published pricing | Primarily quote-based enterprise |
| Free plan / trial | Sales-led |
| Core focus | Price optimization, CPQ, deal guidance |
| Main limitation | Enterprise scope and cost |
- Emphasis on scientific pricing and deal guidance.
- Suited to complex B2B and industrial pricing environments.
- Requires formal evaluation and integration planning.
Kurums Match
I need polished proposals and e-signature quickly
PandaDoc publishes clear tiers and is the fastest path for most proposal-heavy teams.
I am on Salesforce and need full product configuration
Salesforce CPQ is the native option; budget for licenses and possible partner implementation.
I need CPQ plus contract collaboration in one place
DealHub positions itself at the intersection of CPQ and deal-room collaboration.
I need enterprise document automation with quotes
Conga is built for that combination; expect a quote process.
Buying tip
Map your product catalog complexity and discount rules first. Simple catalogs can live in a proposal tool; multi-level configuration and approval matrices usually need a dedicated CPQ engine.
How this comparison was put together
Official product and pricing pages were reviewed on 23 September 2026. Only publicly stated list or free-trial information is shown; platform and quote-led offerings are labeled as such. Order follows published accessibility, not ranking.
FAQ
Is CPQ the same as a proposal tool?
No. Proposal tools focus on document creation and signature. Full CPQ adds product configuration rules, pricing engines, and often ERP/CRM deep integration.
Do I need Salesforce to use CPQ?
No. Salesforce CPQ requires Salesforce, but independent CPQ and proposal platforms integrate with many CRMs.
How long does a CPQ implementation take?
Lightweight tools can be live in days to weeks. Enterprise CPQ projects often take months depending on catalog complexity and integrations.
What should I budget beyond software?
Include data cleanup, product modeling, user training, and possible partner fees for complex rule engines.
Related: Best Proposal Software in 2026 · Best Sales CRM Software in 2026
Last updated: 23 September 2026. Pricing and features change; always verify on the vendor site.
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