Sales · Free tool
Average Deal Size Calculator
How much is a typical deal worth? This calculator divides revenue by the number of deals to give you average deal size, one of the numbers most sales plans are built on. Founders use it to size quotas, finance teams use it to test forecasts, and sales managers use it to see whether a segment is moving up or down market.
- OutputRevenue per deal
- No sign-up
- Copy or print the result
- How it works ↓
Your entries stay in this browser. Use Fill example to see a finished page first.
What this sales tool gives you
The output shows the average deal size alongside the revenue and deal count you entered. Bring it to a planning meeting to translate a revenue target into deals: divide the target by the average, and you know how many wins the team needs.
What you enter
- Currency: USD by default, or EUR or GBP
- Revenue: total value of the deals you are measuring, in your currency
- Deals: number of deals that revenue came from
Worked example
The tool's example uses $250,000 of revenue from 10 deals. Average deal size is 250,000 ÷ 10 = $25,000. If next quarter's target is $400,000 and the average holds, the team needs 400,000 ÷ 25,000 = 16 deals, which you can then compare with win rate and pipeline to see whether 16 is realistic.
How do you calculate average deal size?
Average deal size = revenue ÷ deals.
The average applies only to the set of deals you included, so use revenue and a deal count from the same period, segment, and deal type. The result is rounded to cents. Deals cannot be zero, since it is the divisor, and neither value can be negative.
Tips before you use the result
- Measure closed-won deals only; mixing in open pipeline values inflates the average.
- Watch for one outsized deal: a single large contract can lift the average well above what most deals look like, so check the median too.
- Calculate it separately for new business and renewals or upsells, which usually differ a lot in size.
- Decide whether revenue means first-year value or total contract value, and keep that choice consistent across periods.
Frequently asked questions
Should average deal size use annual or total contract value?
Either works if you are consistent. Many subscription businesses use annual contract value so a three-year deal does not look three times larger than a one-year deal of the same yearly price. If your quotas are set on total contract value, use that instead. The formula is the same; only the revenue figure you enter changes.
Why is my average deal size misleading?
Averages are pulled by outliers. One unusually large deal in a small sample can make a typical deal look much bigger than it is. Check the spread of your deals, and consider running the calculation without the largest deal to see how much it moves the number before using it for planning.
How does average deal size connect to quota?
Quota divided by average deal size gives the number of deals a rep needs to close. Divide that by your win rate and you get the number of decided deals the rep must work. That chain is why a small change in average deal size can make a quota feel easy or impossible.
Is there anything to install or register?
Nothing. It runs in the page, and the revenue and deal count you type are simply remembered locally in your browser for next time, with no registration step. Copy output turns the result into text for a planning doc. Clear empties both fields.
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