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Greenwash Detector

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Greenwash Detector

Ten sustainability claims from invented companies. Decide whether each one is credible or greenwashing. You have five hearts.

EasyGovernance2 minNew

Greenwash Detector is a learning aid. Every company and claim is invented.

How to play Greenwash Detector

Each round shows one sustainability claim. Tap Greenwashing or Credible and press Check. After every answer you get the reason in one sentence.
A correct answer scores 10 XP and a perfect run adds 20 XP. A wrong answer costs one of your five hearts. The ten rounds are drawn from a set of fifteen, so every game is different.

What is greenwashing?

Greenwashing is any environmental claim that makes a company, product or service look more sustainable than it is. It is rarely an outright lie. More often the claim is vague, selective or impossible to check. Regulators in Europe, the UK and the US have tightened the rules, and fines and banned adverts are now common.

Six greenwashing patterns

  • Vague words. Eco-friendly, green and natural mean nothing without a specific fact behind them.
  • Offsets instead of cuts. Claiming carbon neutrality only by buying offsets hides the footprint rather than shrinking it.
  • Distant pledges. Net zero by 2050 with no interim target or plan cannot be checked.
  • Hidden trade-offs. Spotlighting one small recycled product to describe a whole company.
  • Irrelevant claims. Boasting about meeting a legal minimum, such as being CFC-free.
  • Fake labels. Logos and certificates the company designed and awarded itself.

What credible looks like

A credible claim gives a number, a baseline year and a scope. It is verified by an independent auditor or validated by a recognised body such as the Science Based Targets initiative. It covers the hard parts, including scope 3 emissions from the supply chain, and it reports missed targets as openly as successes.
The ESG and sustainability guides in the corporate governance section explain reporting standards and board oversight. Next, try Boardroom Crisis or browse the free business tools.

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