Best Lead Scoring Software in 2026: Pricing & Comparison
Compare lead scoring platforms on published prices, free plans, predictive capabilities, and fit for CRM-native versus standalone tools.
TL;DR
- Small teams wanting a low-cost scoring start: LeadBoxer — free plan (25k credits); Starter from €99/month.
- Teams needing a free plan and simple scoring: QuickOn — free plan; paid from $49/month.
- B2B teams wanting predictive and account scoring: UserMotion — free plan; paid from $199/month.
- Marketing teams focused on account-based signals: Factors.ai — published from $199/month.
- Enterprise revenue teams using intent data: 6sense — quote-led; request pricing.
Lead scoring software ranks leads or accounts by likelihood to convert using rules, behavioral data, firmographics, or predictive models. Standalone tools and CRM-native features both exist; many pure-play vendors have been acquired, so scoring often lives inside broader platforms.
Every vendor is evaluated on the same fields: published pricing, free plan or trial availability, scoring approach (rules, predictive, account), and main limitation. The order is not a quality ranking. Platforms with a public free plan or published list price appear first; quote-led enterprise tools appear last.
Compared at a glance
| Provider | Published pricing | Primary strength | Best for | Visit |
|---|---|---|---|---|
| LeadBoxer | Free (25k credits/mo); Starter from €99/mo | Low-cost lead tracking and scoring | Small teams needing an affordable start | Visit → |
| QuickOn | Free plan; paid from $49/mo | Simple scoring with free entry | Teams testing scoring without commitment | Visit → |
| UserMotion | Free plan; paid from $199/mo | Predictive and account scoring | B2B teams wanting both contact and account scores | Visit → |
| Factors.ai | From $199/mo | Account-based marketing signals | Marketing teams focused on ABM scoring | Visit → |
| 6sense | Quote only | Intent data and predictive account scoring | Enterprise revenue teams with large databases | Visit → |
Pricing checked 14 October 2026 on official vendor pages and recent public listings. LeadBoxer, QuickOn, UserMotion, and Factors.ai publish list prices or free plans. 6sense is quote-led. Confirm current rates on the live pages.
The five companies in detail
1. LeadBoxer
Best for: small teams that need affordable lead tracking and basic scoring without enterprise pricing.
| Attribute | LeadBoxer |
|---|---|
| Public pricing | Free (25k credits/mo); Starter from €99/mo |
| Free plan / trial | Free plan listed |
| Scoring approach | Rules-based and behavioral tracking |
| Main limitation | Less advanced predictive models than enterprise platforms |
- Published low entry price makes it accessible for small teams.
- Supports lead tracking and basic scoring workflows.
- Predictive and deep account-level models are more limited than specialized enterprise tools.
2. QuickOn
Best for: teams that want to test lead scoring with a free plan before committing to a paid tier.
| Attribute | QuickOn |
|---|---|
| Public pricing | Free plan; paid from $49/mo |
| Free plan / trial | Free plan available |
| Scoring approach | Rules and basic prioritization |
| Main limitation | Advanced predictive features may require higher tiers |
- Free plan allows initial scoring setup without a credit card.
- Paid plans start at $49/month for expanded usage.
- Enterprise-scale intent data and deep predictive models are not the primary focus.
3. UserMotion
Best for: B2B teams that need both predictive contact scoring and account-level scoring in one tool.
| Attribute | UserMotion |
|---|---|
| Public pricing | Free plan; paid from $199/mo |
| Free plan / trial | Free plan available |
| Scoring approach | Predictive scoring and account scoring |
| Main limitation | Higher paid tiers needed for full predictive depth |
- Supports both predictive scoring and account-level prioritization.
- Free plan available for initial evaluation; paid starts at $199/month.
- Advanced enterprise integrations and high-volume intent data may require higher plans or add-ons.
4. Factors.ai
Best for: marketing teams running account-based programs that need signal-based scoring.
| Attribute | Factors.ai |
|---|---|
| Public pricing | From $199/mo |
| Free plan / trial | No free plan listed; trial may be available |
| Scoring approach | Account-based marketing signals |
| Main limitation | Focused on ABM; less emphasis on pure contact-level rules |
- Published starting price of $199/month for account signal scoring.
- Designed for marketing teams prioritizing accounts over individual leads.
- Pure predictive contact scoring and CRM-native workflows may require additional tools.
5. 6sense
Best for: enterprise revenue teams that need large-scale intent data and predictive account scoring.
| Attribute | 6sense |
|---|---|
| Public pricing | Quote only |
| Free plan / trial | No public free plan or self-serve trial |
| Scoring approach | Intent data, predictive account and buyer scoring |
| Main limitation | Enterprise sales process; no published list price |
- Combines a large company database with intent signals for predictive scoring.
- Supports CRM, sales-engagement, and API integrations.
- Pricing is available only after a sales conversation; typical enterprise contracts are six figures.
I have a small team and a tight budgetUnder $50/month
I want predictive scoring and a free startB2B mid-market
UserMotion offers a free plan and paid tiers from $199/month that include predictive and account scoring.
I run account-based marketingSignal-based prioritization
Factors.ai focuses on ABM signals with a published starting price of $199/month.
I need enterprise intent dataLarge database and predictive accounts
6sense provides large-scale intent and predictive scoring. Pricing is quote-led; request a demo.
I already use a CRM with built-in scoringHubSpot or Salesforce
Many teams now use native scoring inside HubSpot Enterprise or Salesforce Einstein rather than a standalone tool. Compare those CRM tiers if you are already on the platform.
Buying tip
Check whether predictive scoring is included in the entry plan or requires a higher tier. Many platforms advertise predictive capabilities but gate the models behind enterprise pricing.
Is standalone lead scoring still a category?
Do these tools offer free plans?
LeadBoxer, QuickOn, and UserMotion list free plans. Factors.ai and 6sense do not publish free self-serve plans.
What is the difference between rules-based and predictive scoring?
Rules-based scoring assigns points for actions you define (page views, form fills). Predictive scoring uses machine learning on historical conversion data to rank leads. Some tools support both.
Can I use CRM-native scoring instead?
Yes. HubSpot requires Marketing or Sales Hub Enterprise for predictive scoring. Salesforce Einstein scoring is available on Enterprise Core and higher. Native options avoid an extra vendor but may require a higher CRM tier.
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