Emerging-market retail’s digitization playbook — written in Franca, tested by Selic.
Startup · Topic
Brazil Company Stories — Page 3
Expert guides, analysis and tool comparisons on Brazil Company Stories from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 56 guides
- 11 subtopics
- Updated Aug 21, 2026
All guides · page 3
Arezzo to Azzas 2154: Building — and Testing — Brazil’s Fashion Champion
Fashion as platform strategy: Arezzo’s consolidation craft, the Soma merger and the integration lessons written in public.
O Boticario: The Pharmacy That Franchised an Empire
Distributed ownership, concentrated capability: how Boticario’s franchise nation conquered Brazilian beauty.
Havaianas: How Brazil’s Cheapest Shoe Became a Global Icon
The premiumization masterclass: rubber sandals, re-manufactured meaning, and the dynasties that fought to own them.
Natura: Purpose, the Amazon and the Empire It Built and Unbuilt
Purpose-driven capitalism’s stress test: Natura’s five-decade model, its global adventure and the disciplined retreat.
Ambev: The Beer Machine That Brewed a Global Management Empire
From Garantia’s US$60m Brahma bet to the world’s largest brewer’s DNA: the Ambev machine, updated for the platform era.
SLC Agricola: The Listed Farm That Industrialized the Cerrado
Farming by manual: how SLC turned cerrado agriculture into a listed, replicable, land-compounding machine.
Amaggi: The Soy King’s Family Empire and the River Road North
Brazil’s largest homegrown grain house: the Maggi dynasty, the Northern Arc logistics revolution and the Amazon debate.
Marfrig: Marcos Molina and the Patient Conquest of Brazilian Protein
How the number three won: Molina’s contrarian beef bets and the consolidation of Brazilian protein into MBRF.
BRF: Sadia, Perdigao and the Making — and Merging — of a Food Empire
Two beloved brands, one derivatives disaster, a halal empire and the 2025 endgame: the full BRF story.
JBS: How a Butcher Shop Became the World’s Meat Superpower
From Anapolis butcher counter to feeding continents: the rise, scandal and machine-like resilience of JBS.
Prio: The Independent That Makes Fortunes From Oil Fields Giants Abandon
Operatorship as alpha: Prio’s revitalization playbook turned discarded Campos Basin fields into a 100,000-barrel machine.