by Ekrem Duman | Aug 21, 2026 | Aviation & Industry, Brazil Company Stories
⚡ TL;DRMarcopolo put Brazilian buses on every continent: from a 1949 Caxias do Sul workshop, the Serra Gaucha’s Italian-immigrant craft economy built the world’s reference bus-body maker — exporting vehicles and factories alike, joint-venturing...
by Ekrem Duman | Aug 21, 2026 | Aviation & Industry, Brazil Company Stories
⚡ TL;DRWEG is Brazil’s quiet global champion: three founders in 1961 Jaragua do Sul — an electrician, an accountant and a mechanic — built an electric-motor maker into an energy-technology multinational spanning motors, generators,...
by Ekrem Duman | Aug 21, 2026 | Aviation & Industry, Brazil Company Stories
⚡ TL;DREmbraer is the aerospace improbability: a 1969 state project from Sao Jose dos Campos that became the world’s third-largest aircraft maker — owning the regional-jet market, breaking into defense with the KC-390, pioneering eVTOLs through Eve,...
by Ekrem Duman | Aug 21, 2026 | Brazil Company Stories, Retail & E-Commerce
⚡ TL;DRAssai is the champion of Brazil’s winning retail format — atacarejo, the cash-and-carry hybrid selling wholesale prices to families and small businesses alike. A 1974 Sao Paulo wholesaler acquired by GPA in 2007, spun independent in 2021, and...
by Ekrem Duman | Aug 21, 2026 | Brazil Company Stories, Retail & E-Commerce
⚡ TL;DRCasas Bahia is Brazilian credit-retail’s founding institution: Samuel Klein — Polish Holocaust survivor turned peddler — built from 1952 the chain that furnished working-class Brazil on installments the banks refused, mastering the...
by Ekrem Duman | Aug 21, 2026 | Brazil Company Stories, Retail & E-Commerce
⚡ TL;DRAmericanas was Brazilian retail royalty — the 1929 five-and-dime that Lemann, Telles and Sicupira’s trio anchored for four decades — until January 2023, when new CEO Sergio Rial resigned after nine days revealing R$20 billion in...
