by Ekrem Duman | May 19, 2026 | Pricing Strategy, Sales
Value-Based Pricing: How to Price Around Outcomes, Not Features is a practical guide for founders, sales leaders, pricing owners, product marketers, and RevOps teams. The goal is simple: make value easier to understand, easier to coach, and easier to repeat across a...
by Ekrem Duman | May 19, 2026 | Pricing Strategy, Sales
Pricing Strategy for Sales Teams: Turning Value Into Revenue is a practical guide for founders, sales leaders, pricing owners, product marketers, and RevOps teams. The goal is simple: make pricing fundamentals easier to understand, easier to coach, and easier to...
by Ekrem Duman | Jul 15, 2025 | Pricing Strategy, Sales
Imagine walking into an upscale restaurant and seeing a $45 lobster dish at the top of the menu. Suddenly, that $28 steak dinner doesn’t seem so expensive anymore, does it? Welcome to the fascinating world of price anchoring—a psychological phenomenon that...
by Ekrem Duman | Jul 13, 2025 | Pricing Strategy, Sales
Picture this: You walk into a coffee shop, scanning the menu board above the counter. Three sizes catch your eye: Small ($3), Medium ($6.50), and Large ($7). Without much hesitation, you find yourself ordering the large—after all, it’s only 50 cents more than...
by Ekrem Duman | Jun 30, 2025 | Pricing Strategy, Sales
In the bustling world of commerce, imagine a startup founder celebrating 10,000 units sold, only to discover profits haven’t matched expectations. 🤔 This scenario underscores why understanding unit sales is both a science and an art. Let’s dive deep into what drives...
by Ekrem Duman | Jun 27, 2025 | Pricing Strategy, Sales
📈 What Is Return on Sales (ROS), and Why Should You Care? Imagine a restaurant chain celebrating a record-breaking quarter, only to realize that despite surging sales, profits are barely enough to cover expenses. This scenario highlights a critical disconnect: growth...
