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Landing Page Checklist

Marketing · Free tool

Landing Page Checklist

A landing page needs four things before design starts: a clear offer, a headline that earns attention, proof that the promise is real, and a single call to action. This landing page checklist puts those four side by side for marketers, founders and agencies briefing a designer or reviewing a draft.

  • OutputFilled lines and blank lines
  • No sign-up
  • Copy or print the result
  • How it works ↓

Your entries stay in this browser. Use Fill example to see a finished page first.

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What this marketing tool gives you

The output is a two-column table, item and what you wrote, with a note naming anything still blank. Paste it into the design brief or use it in a page review to agree the words before layout. Whatever you type is saved only in this browser, and there is nothing to register for.

What you enter

  • Offer: what the visitor gets, including price if relevant
  • Headline: the main line at the top of the page
  • Proof: the evidence that backs the headline
  • Call to action: the one step you want the visitor to take

Worked example

The example offer is a Monday cash page for one shop at USD 49 a month. The headline reads "See the rent week before it arrives." The proof is "22 shops opened the note last Monday." The call to action is "Start with last month's bank export." All four are filled, so nothing is flagged as blank.

What should a landing page have before it goes live?

The checklist has four fixed items: Offer, Headline, Proof and Call to action. As soon as you write any one of them, the table appears with every item listed; missing items read "Still blank" and are named in the note below.

The tool does not grade copy or test conversions. Its job is to put the four essential pieces in one place, in the order a visitor meets them, and to make it obvious which parts are not on the page yet.

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Tips before you use the result

  1. Read the headline and the call to action together; if the CTA does not follow from the headline, one of them is wrong.
  2. Use proof with a number, a name or a date. "Trusted by many" does not count as proof.
  3. Keep one call to action. If you are tempted to list two, you probably have two landing pages.
  4. State the price in the offer when you can; hiding it tends to attract clicks from the wrong visitors.

Frequently asked questions

What are the essential elements of a landing page?

This checklist focuses on four: the offer, the headline, the proof and the call to action. Design, forms and tracking matter too, but they depend on these words being settled. If any of the four is missing, the page usually struggles regardless of how it looks.

What counts as proof on a landing page?

Anything a visitor can check or believe: customer counts, named testimonials, results with numbers, logos with permission, or a recent usage figure. The checklist has a single proof field so you pick the strongest piece rather than listing every claim.

Does the checklist test my headline?

No. It records what you wrote and flags blank items. It does not score copy, predict conversion or run A/B tests. Use it to agree the words with your team, then test variations on the live page with your analytics or testing tool.

Can I use this for a sales page or signup page?

Yes. Any single-purpose page that asks a visitor to take one action needs an offer, a headline, proof and a call to action. The four fields apply equally to a product sales page, a webinar signup or a waitlist page.

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Results depend on the figures you enter; check them against your own records before you rely on them. Last updated: October 2026 · Kurums editorial team.