Streaming platforms spend about $14.2 billion a year on sports rights. What Amazon, Apple, Netflix, YouTube and DAZN have bought, the business models behind each bid, and why DAZN’s Ligue 1 exit matters.
Startup · Topic
Sports Economy — Page 2
Sport read as an economy: market size, athlete-founders, what sport does inside companies, country playbooks, and the businesses of football, stadiums, media rights, sponsorship and sports finance.
- 50 guides
- 10 subtopics
- Updated Oct 31, 2026
Sports Economy by the Numbers 5
Sports Industry Tools & Comparisons 5
Sports Finance & Investment 5
Sponsorship, Betting & Fan Monetisation 5
Media Rights, Broadcasting & Streaming 5
Stadiums, Mega-Events & Tourism 5
Football & League Economics 5
Country Playbooks 5
Sports & Human Resources 5
Sports & Entrepreneurship 5
All guides · page 2
The NFL and NBA Media Deals: Why They Set the Price of Sport
The NFL’s $110 billion and the NBA’s $76 billion media contracts take about 30% of the global rights market and set the benchmark for every other league. Here is what was sold, to whom, and why it matters.
How Big Is the Sports Media Rights Market?
Global sports media rights reached a record $65.8 billion in 2026, with the United States taking 54% and the NFL and NBA 30%. Who pays, which leagues win, and why mid-tier fees are falling.
Fan Engagement and Sports OTT Platforms Compared
An independent comparison of seven fan engagement and sports OTT platforms, from Vimeo’s $1-per-subscriber tier to Deltatre’s league-scale streaming, covering pricing models, what each does well, data ownership and which tool suits a club, league or federation.
Sponsorship Measurement Platforms Compared
An independent comparison of seven sponsorship measurement platforms, covering how exposure, media value and brand lift are calculated, what the vendors claim about scale, how they are priced and which tool suits a club, league or brand.
Sports Performance Analytics Software Compared: Hudl, Catapult, StatsBomb and More
An independent comparison of seven sports performance analytics platforms, from Hudl’s $500-a-team video plans to Catapult wearables, StatsBomb event data and Opta tracking, covering what each measures, what it costs and who it suits.
Club and League Management Software Compared
An independent comparison of seven club and league management platforms, from free apps to governing-body systems, covering registration fees, payment processing, consolidation after the 2026 PlayMetrics-SportsEngine deal and which tool fits which organisation.
Sports Ticketing Platforms Compared: Ticketmaster, SeatGeek, Tixr, SecuTix and More
An independent comparison of seven sports ticketing platforms for clubs, leagues and venues, covering fee models, resale control, data ownership, contract terms and the 2026 antitrust rulings reshaping the market.
Fan Tokens, NFTs and Digital Fan Monetisation: What Survived
Fan tokens and sports NFTs raised hundreds of millions and lost most of their value. This article examines what failed, what regulators did, and the membership, streaming, fantasy and loyalty products that actually monetise fans in 2026.
Merchandise and Licensing: The Retail Side of Sport
Licensed sports merchandise reached $44.4 billion in 2025. This guide explains kit-supplier guarantees and royalties, the biggest deals, Fanatics’ role, and whether clubs should run retail in-house or license it out.
The Sports Betting Economy and Its League Partnerships
Sizing the sports betting economy in 2026 with H2, AGA and Gambling Commission data, explaining how money flows to leagues through sponsorship, data rights and levies, and why prediction markets and advertising bans are reshaping it.
Shirt Sponsorship and Naming Rights: Pricing the Logo
From Real Madrid’s €100 million Emirates shirt to $700 million arena names, this guide explains how shirt sponsorship and naming rights are valued, what the sponsor gets, and what happens when a category is banned.