Serving the shoppers the giants ignored: how Colin Huang built Pinduoduo with social commerce, then walked away at his peak.
Startup · Topic
E-Commerce Company Stories — Page 3
Expert guides, analysis and tool comparisons on E-Commerce Company Stories from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 35 guides
- Updated Jul 20, 2026
- Browse all 35 ↓
All guides · page 3
Live Commerce: How China Turned Shopping Into a Show
Hosts selling billions in single broadcasts: how live-stream shopping made Chinese e-commerce into entertainment, and whether it can travel West.
Temu vs Amazon: The Factory-Direct Challenger
Ultra-low prices, factory-direct shipping and a marketing blitz: how Temu challenged Amazon globally, and whether the model can last.
Alibaba: From a Hangzhou Apartment to a Commerce Empire
From a Hangzhou apartment to marketplaces, payments and cloud: the rise of Alibaba and the regulatory reckoning that reshaped it.
Alibaba vs Pinduoduo: The Battle for Chinese E-Commerce
How upstart Pinduoduo challenged Alibaba’s e-commerce empire, why they compete so differently, and what the rivalry reveals about Chinese retail.
Shein: The Data Machine Behind Ultra-Fast Fashion
How Shein used real-time demand data and an agile supply chain to out-speed Zara and H&M and become a global fast-fashion phenomenon.
Meituan: The Super-App of Everyday Services
How Meituan survived the ‘thousand group-buying war’ and became China’s dominant platform for food delivery and everyday local services.
JD.com: The Amazon of China Built on Logistics
How JD.com built China’s most trusted retailer by owning inventory and delivery, betting on logistics where Alibaba stayed asset-light.
Pinduoduo and Temu: The Rise of Value E-Commerce
How Pinduoduo used team-buying and low prices to overtake rivals in China, then exported the model globally through Temu.
Alibaba: How a Teacher Built China’s E-Commerce Empire
How Jack Ma turned a Hangzhou apartment startup into a global e-commerce, cloud and fintech empire — and the strategic turns that defined Alibaba.
Amazon – Everything Store – Built on Everything Else
In July 1994, Jeff Bezos was a senior vice president at D.E. Shaw, a quantitative hedge fund in New York, pulling down an enviable Wall Street...
All 35 guides at a glance
- Pieter Zwart, Pieter van der Does and the New Generation of Dutch Founders
- bol and Coolblue: Can Dutch E-Commerce Hold Off Amazon, Temu and Shein?
- Tobi Lütke: The German Immigrant Who Built and Kept Control of Canada’s Most Valuable Company
- Shopify: How an Ottawa Snowboard Shop Became a US$200bn Commerce Platform
- Farfetch: How Portugal’s Biggest Tech Success Became Its Biggest Failure
- KKday and Pinkoi: Building the Hard Side of the Marketplace
- 91APP: Helping Brands Escape the Marketplace
- Americanas: The R$43 Billion Collapse That Rewrote Brazilian Governance
- Mercado Livre: The Infrastructure Empire That Won Latin America
- Magalu: The Store That Digitized Itself Into a Legend — and Through a Storm
- B2B E-Commerce: Digitizing Nigeria’s Supply Chains
- Delivery and Logistics: Solving Nigeria’s Last Mile
- Konga: Nigeria’s Homegrown E-Commerce Contender
- Jumia: The Rise and Reset of Africa’s Amazon
- Zalando and Delivery Hero: What European Platform Economics Really Look Like
- Ocado Group: The Grocer That Became a Robotics Platform
- Sea Group: How Garena, Shopee and a Brutal Reset Built Southeast Asia’s Internet Giant
- How Australian Retailers Survived Amazon: JB Hi-Fi, Harvey Norman and Distance
- Malls, E-commerce and the Future of Gulf Retail
- Mercari: Japan’s Flagship Startup Success
- Rakuten: The Anti-Amazon Marketplace Empire
- Nykaa: Building a Profitable Consumer Business in India
- Flipkart vs Amazon: The Battle for Indian E-Commerce
- Shein, TikTok, Temu: The Chinese App Export Playbook
- Colin Huang: The Reclusive Founder Who Shook Alibaba
- Live Commerce: How China Turned Shopping Into a Show
- Temu vs Amazon: The Factory-Direct Challenger
- Alibaba: From a Hangzhou Apartment to a Commerce Empire
- Alibaba vs Pinduoduo: The Battle for Chinese E-Commerce
- Shein: The Data Machine Behind Ultra-Fast Fashion
- Meituan: The Super-App of Everyday Services
- JD.com: The Amazon of China Built on Logistics
- Pinduoduo and Temu: The Rise of Value E-Commerce
- Alibaba: How a Teacher Built China’s E-Commerce Empire
- Amazon – Everything Store – Built on Everything Else
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