How Konga battled Jumia for Nigeria’s e-commerce market and pivoted through ownership changes.
Startup · Topic
E-Commerce Company Stories — Page 2
Expert guides, analysis and tool comparisons on E-Commerce Company Stories from the kurums.com Startup desk — written for business decision-makers and updated as the market moves.
- 35 guides
- Updated Aug 16, 2026
- Browse all 35 ↓
All guides · page 2
Jumia: The Rise and Reset of Africa’s Amazon
How Jumia pioneered African e-commerce, listed on the NYSE, and fought for profitability.
Zalando and Delivery Hero: What European Platform Economics Really Look Like
Two European platforms, one playbook, opposite outcomes. A case study of why marginal cost structure decides whether scale creates advantage or just consumes capital.
Ocado Group: The Grocer That Became a Robotics Platform
Ocado began as an online grocer with no shops, then turned its robotic warehouses into a technology platform it licenses worldwide. Inside Britain’s boldest retail pivot.
Sea Group: How Garena, Shopee and a Brutal Reset Built Southeast Asia’s Internet Giant
Sea built three businesses that funded each other, lost most of its value in 2022, then cut fast and recovered. The full case study.
How Australian Retailers Survived Amazon: JB Hi-Fi, Harvey Norman and Distance
Amazon launched in Australia in 2017 to predictions of retail collapse. JB Hi-Fi answered with the lowest cost base in the category; Harvey Norman answered by being a property company. Both worked.
Malls, E-commerce and the Future of Gulf Retail
The mall died in America and thrived in the Gulf for meteorological rather than commercial reasons. What that means as e-commerce grows and retail space sits empty.
Mercari: Japan’s Flagship Startup Success
Mercari made selling used goods effortless in Japan, then discovered the formula did not export easily.
Rakuten: The Anti-Amazon Marketplace Empire
Rakuten built Japan’s biggest marketplace by empowering merchants, then bound an empire together with points.
Nykaa: Building a Profitable Consumer Business in India
How Nykaa built a profitable beauty retailer through category focus, curation and discipline — an alternative to cash-burning growth.
Flipkart vs Amazon: The Battle for Indian E-Commerce
How Flipkart and Amazon fight for India’s contested e-commerce market through localisation, logistics and deep capital.
Shein, TikTok, Temu: The Chinese App Export Playbook
Shein, TikTok and Temu share one export formula: forge a data-driven product in China, then unleash it worldwide. Here’s how it works — and where it breaks.
All 35 guides at a glance
- Pieter Zwart, Pieter van der Does and the New Generation of Dutch Founders
- bol and Coolblue: Can Dutch E-Commerce Hold Off Amazon, Temu and Shein?
- Tobi Lütke: The German Immigrant Who Built and Kept Control of Canada’s Most Valuable Company
- Shopify: How an Ottawa Snowboard Shop Became a US$200bn Commerce Platform
- Farfetch: How Portugal’s Biggest Tech Success Became Its Biggest Failure
- KKday and Pinkoi: Building the Hard Side of the Marketplace
- 91APP: Helping Brands Escape the Marketplace
- Americanas: The R$43 Billion Collapse That Rewrote Brazilian Governance
- Mercado Livre: The Infrastructure Empire That Won Latin America
- Magalu: The Store That Digitized Itself Into a Legend — and Through a Storm
- B2B E-Commerce: Digitizing Nigeria’s Supply Chains
- Delivery and Logistics: Solving Nigeria’s Last Mile
- Konga: Nigeria’s Homegrown E-Commerce Contender
- Jumia: The Rise and Reset of Africa’s Amazon
- Zalando and Delivery Hero: What European Platform Economics Really Look Like
- Ocado Group: The Grocer That Became a Robotics Platform
- Sea Group: How Garena, Shopee and a Brutal Reset Built Southeast Asia’s Internet Giant
- How Australian Retailers Survived Amazon: JB Hi-Fi, Harvey Norman and Distance
- Malls, E-commerce and the Future of Gulf Retail
- Mercari: Japan’s Flagship Startup Success
- Rakuten: The Anti-Amazon Marketplace Empire
- Nykaa: Building a Profitable Consumer Business in India
- Flipkart vs Amazon: The Battle for Indian E-Commerce
- Shein, TikTok, Temu: The Chinese App Export Playbook
- Colin Huang: The Reclusive Founder Who Shook Alibaba
- Live Commerce: How China Turned Shopping Into a Show
- Temu vs Amazon: The Factory-Direct Challenger
- Alibaba: From a Hangzhou Apartment to a Commerce Empire
- Alibaba vs Pinduoduo: The Battle for Chinese E-Commerce
- Shein: The Data Machine Behind Ultra-Fast Fashion
- Meituan: The Super-App of Everyday Services
- JD.com: The Amazon of China Built on Logistics
- Pinduoduo and Temu: The Rise of Value E-Commerce
- Alibaba: How a Teacher Built China’s E-Commerce Empire
- Amazon – Everything Store – Built on Everything Else
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