by Ekrem Duman | Aug 9, 2026 | Marketing
Retail media networks have become the fastest-growing segment of digital advertising, and 2026 is the year the model matured from an Amazon-only curiosity into a full-blown industry. In the United States alone, retail media ad spend is projected to hit $71.09 billion...
by Ekrem Duman | Aug 6, 2026 | Marketing, Marketing News
Last updated: August 6, 2026 The AI Overviews marketing strategy conversation has moved from optional to urgent for every brand that depends on Google traffic. Search interest in terms like “AI Overviews,” “zero-click search,” “answer...
by Ekrem Duman | Aug 1, 2026 | Marketing, Marketing News
Last Updated: August 1, 2026 Meta grew advertising revenue 27% year-over-year to $59.4 billion in the second quarter of 2026. Amazon’s ad segment hit $19.8 billion, up 26%, powered in large part by live sports. Both numbers should have sent both stocks higher....
by Ekrem Duman | Jul 27, 2026 | Marketing
⚡ TL;DRMarketing organizations are pouring unprecedented sums into AI — Meta alone has committed roughly $600 billion to US AI infrastructure — while a National Bureau of Economic Research study of nearly 6,000 executives found most report minimal operational impact...
by Ekrem Duman | Jul 25, 2026 | Marketing, Marketing News
Search marketing built two decades of practice on a simple premise: rank high, earn the click, convert the visitor. That premise is breaking down in real time. Google’s AI Overviews and the broader shift toward AI-driven search are rewriting how information...
by Ekrem Duman | Jul 23, 2026 | Marketing
⚡ TL;DRAnswer Engine Optimization (AEO) has become the defining marketing priority of 2026 as zero-click searches and Google AI Overviews reshape how brands earn visibility. Marketers are shifting budgets from click-based SEO toward getting cited inside AI-generated...
