by Ekrem Duman | Jun 6, 2026 | Digital Ads, Marketing
⚡ TL;DRMeasuring ad performance turns advertising from guesswork into strategy. The key metrics are ROAS (return on ad spend — the ultimate profitability measure), CPA (cost per acquisition), conversion rate, and click-through rate. Proper conversion tracking and...
by Ekrem Duman | Jun 6, 2026 | Digital Ads, Marketing
⚡ TL;DRRetargeting (also called remarketing) shows ads to people who previously visited your website or engaged with your brand but did not convert. Because these people already showed interest, retargeting is among the most cost-effective forms of advertising,...
by Ekrem Duman | Jun 6, 2026 | Digital Ads, Marketing
⚡ TL;DRSocial media advertising delivers paid ads to precisely targeted audiences within social feeds, using the rich data platforms hold about users’ demographics, interests, and behavior. Unlike search ads that capture intent, social ads create demand by reaching...
by Ekrem Duman | Jun 6, 2026 | Digital Ads, Marketing
⚡ TL;DRPPC (pay-per-click) search advertising places ads in search results and charges only when someone clicks. It captures customers at the moment of intent — when they are actively searching for a solution. Success depends on the right keywords, compelling ad copy,...
by Ekrem Duman | Jun 6, 2026 | Digital Ads, Marketing
⚡ TL;DRDigital advertising is the practice of delivering paid promotional messages to targeted audiences across online channels — search, social media, display, and video. It works through targeting (reaching specific audiences) and auction-based bidding (paying for...
by Ekrem Duman | Jun 6, 2026 | Email Marketing, Marketing
⚡ TL;DRKey email marketing metrics include open rate (are subject lines working?), click-through rate (is content engaging?), conversion rate (are emails driving action?), and deliverability and list health metrics (unsubscribes, bounces, spam complaints). Each...
