by Ekrem Duman | Dec 6, 2024 | Brand Strategy, Marketing
Market cannibalization is a critical concept for businesses to grasp, especially when launching new products or services. It refers to the phenomenon where a new product introduced by a company reduces the sales of its existing products. This can lead to a decrease in...
by Ekrem Duman | Dec 12, 2023 | Brand Strategy, Marketing
In the competitive world of marketing, brands are constantly seeking ways to stand out from the crowd and capture the attention of their target audience. One approach that has gained traction in recent years is provocation marketing, a strategy that deliberately...
by Ekrem Duman | Dec 8, 2023 | Brand Strategy, Marketing
In today’s fast-paced world, where technological advancements and cultural shifts seem to happen overnight, the preservation and promotion of our cultural heritage is more important than ever. Cultural heritage marketing, a specialized branch of marketing, plays...
by Ekrem Duman | Nov 12, 2023 | Brand Strategy, Marketing
The term “marketing as a service” or MaaS refers to a new approach to marketing that consists of outsourcing part or all of a company’s marketing activities to a specialized provider. This provider provides companies with a marketing platform or...
