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Games / Sales

Price Point

Five products, each with a known unit cost and a hidden demand curve. Run four price tests per product and watch units, revenue and profit change. Your score is how close your best test gets to the maximum possible profit.

MediumSales3 minNew

How to play Price Point

Move the slider or use the plus and minus buttons to set a test price, then press Test. Each test shows a month of units sold, revenue and profit. After four tests the profit curve is revealed.
You score up to 20 XP per product depending on how close your best test was to the maximum profit, plus a 20 XP bonus if every product is within 5% of the peak.

Revenue is not profit

Lower prices sell more units and higher prices earn more per unit. Revenue peaks somewhere in the middle, but every sale also has a cost, so profit peaks at a higher price than revenue does. The bigger the unit cost, the further apart the two peaks sit.

How to find the peak with few tests

  • Bracket it. Test one low price and one high price first. The profit numbers tell you which side of the peak each one is on.
  • Narrow in. Move the next test between your two best results. Near the top, profit changes slowly, so small steps are enough.
  • Watch units. If volume collapses after a small price rise, demand is price-sensitive and the peak is close.

Real-world pricing

Real demand curves are not straight lines, competitors react and customers remember prices. Teams still use the same logic: test, measure profit rather than revenue, and move towards the peak in steps. The sales guides cover pricing strategy, discounting and value selling. For margins and break-even points, try Break-Even Dial or the calculators in Kurums Tools.

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