Wild posting: A controversial but effective marketing tactic
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Wild posting is a form of outdoor advertising that involves placing posters in unauthorized locations, such as on walls, telephone poles, and abandoned buildings. It is a controversial tactic, as it is often illegal and can be seen as vandalism. However, it can also be a very effective way to reach a large audience, especially in urban areas.

There are a number of reasons why advertisers might choose to use wild posting. First, it is relatively inexpensive. Second, it can be a very targeted way to reach a specific audience. For example, a business could place posters in areas where its target customers are most likely to see them, such as near public transportation stops or in popular nightlife districts. Third, wild posting can be a very creative and eye-catching way to get attention. Advertisers can use wild posters to create large-scale murals or to place posters in unexpected locations.

However, there are also some risks associated with wild posting. First, it is illegal in many jurisdictions. Advertisers who are caught wild posting can face fines or even jail time. Second, wild posting can damage property and can be seen as an eyesore. Third, wild posting can backfire if it is not done well. For example, if a poster is poorly designed or placed in an inappropriate location, it can reflect poorly on the advertiser.

Overall, wild posting is a controversial but effective marketing tactic. It is important to weigh the risks and benefits before deciding whether or not to use it.

How to use wild posting effectively

If you do decide to use wild posting, there are a few things you can do to minimize the risks and maximize the benefits:

  • Choose your locations carefully. Place your posters in areas where they are likely to be seen by your target audience, but avoid placing them in areas where they are likely to be damaged or removed by the authorities.
  • Use high-quality materials. Your posters should be well-designed and printed on durable materials. This will help to ensure that they last as long as possible.
  • Be creative. Wild posting is a great opportunity to get creative and use your imagination. Don’t be afraid to think outside the box and come up with unique and eye-catching ways to display your posters.
  • Be respectful. Avoid placing your posters on private property without permission. Also, be sure to remove your posters after they have expired or have become damaged.

Examples of successful wild posting campaigns

There are a number of successful wild posting campaigns that have been run over the years. Here are a few examples:

  • The Obama “Hope” poster. The iconic “Hope” poster of Barack Obama was used extensively during his 2008 presidential campaign. The poster was placed in unauthorized locations all over the country and helped to generate excitement and support for Obama.
  • The “Dove” campaign. In 2004, the Dove soap brand launched a campaign that featured images of real women of all shapes and sizes. The posters were placed in unauthorized locations all over the world and helped to promote Dove’s message of body positivity.
  • The “Che” graffiti campaign. In the 1960s and 1970s, graffiti artists all over the world began to spray-paint images of Che Guevara, the revolutionary leader of the Cuban Revolution. The graffiti helped to spread Che’s image and message around the world.

These are just a few examples of successful wild posting campaigns. Wild posting can be a very effective way to reach a large audience and generate excitement for your brand. However, it is important to use it wisely and to be aware of the risks involved.

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J Oct 2023

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Ekrem Duman

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