What is augmented marketing?
The term augmented marketing is used to describe the use of new technologies and tools to enhance the marketing experience for consumers. This can include things like using artificial intelligence to personalize marketing messages, using augmented reality to create interactive experiences, or using blockchain technology to create more transparent and secure marketing campaigns.
Why is augmented marketing important?
Augmented marketing is important because it can help businesses to:
- Reach new customers and markets. New technologies and tools can help businesses to reach customers in new and innovative ways. For example, augmented reality can be used to create virtual shopping experiences that allow customers to try on products before they buy them.
- Improve customer engagement. Augmented marketing experiences can be more engaging and interactive than traditional marketing tactics. This can help businesses to build stronger relationships with their customers and increase brand loyalty.
- Increase sales and conversions. Augmented marketing can help businesses to increase sales and conversions by making it easier for customers to buy their products and services. For example, augmented reality can be used to create interactive product demonstrations that show customers how to use products before they buy them.
Examples of augmented marketing
Here are a few examples of augmented marketing in action:
- IKEA’s Place app allows users to place virtual IKEA furniture in their homes to see how it would look before they buy it.
- Sephora’s Virtual Artist app allows users to try on different makeup looks before they buy any products.
- Warby Parker’s Virtual Try-On tool allows users to try on different eyeglasses before they buy them.
- Lowe’s Vision app allows users to see how different home improvement projects would look in their homes before they start working on them.
- Nike’s SNKRS app uses augmented reality to create interactive sneaker experiences. For example, users can scan a QR code to see a 3D model of a sneaker come to life.
The future of augmented marketing
Augmented marketing is still in its early stages, but it has the potential to revolutionize the way that businesses market their products and services. As new technologies and tools emerge, we can expect to see even more innovative and engaging augmented marketing experiences in the future.
Here are a few trends that we can expect to see in the future of augmented marketing:
- Increased use of artificial intelligence. Artificial intelligence will be used to create more personalized and relevant augmented marketing experiences for consumers.
- More integration with augmented reality and virtual reality. Augmented reality and virtual reality will be used to create more immersive and engaging augmented marketing experiences.
- Increased use of blockchain technology. Blockchain technology will be used to create more transparent and secure augmented marketing campaigns.
Augmented marketing is a powerful new tool that businesses can use to reach new customers, improve customer engagement, and increase sales. As augmented marketing continues to develop, we can expect to see even more innovative and effective ways to use this technology to market products and services.